Aug 15, 2023
Being a boss isn't just about calling the shots, it's a delicate
balancing act that requires continuous learning, effective people
management, and navigating the complexities of business growth.
Anne & Lau unpack the multifaceted nature of being a BOSS - the
responsibilities, the challenges, the triumphs, and everything in
between. Listen in as they share their personal experiences and
insights on managing people, mastering outsourcing, and balancing
the dynamics of a growing business. You'll learn the significance
of industry education, the art of hiring the right people, and the
need for continuous learning and adaptability. Plus, they delve
into the essential elements of establishing strong relationships
with clients and colleagues. This is a conversation you won't want
to miss, so tune in and let's learn how to truly embrace being a
BOSS…
Transcript
It’s time to take your business to the next level, the BOSS level!
These are the premiere Business Owner Strategies and Successes
being utilized by the industry’s top talent today. Rock your
business like a BOSS, a VO BOSS! Now let’s welcome your host, Anne
Ganguzza.
Anne: Hey everyone. Welcome to the VO BOSS podcast and the BOSS
Superpower series. I'm your host Anne Ganguzza, and I'm here with
the one and only, most beautiful, lovely Lau
Lapides.
Lau: Oh, thank you. Miss Anne. Love you right back.
Yay.
Anne: Ohh. You know, Lau. I had such a week. Oh my gosh. It is so
tough to be a BOSS. I'm just saying.
Lau: Ugh. It is. It is. You have to give that a little accent,
because that was such a week. Was it a week? It was a week. It was
a week. It was a week, a week from Weekland.
Anne: I Had such a week.
Lau: Such a week.
Anne: Trying to, being a BOSS.
Lau: Oy, tell me about your week. Tell me about
it.
Anne: The VO BOSS. Okay, so that was my poor rendition of
(laughs)
VO BOSS. So being a VO BOSS, you know what? There's so many
different types of BOSSes. So I thought it would be a good thing to
talk about today, all the different hats that we wear being BOSSes
and all the, as you mentioned before, the plates that need to be
kept spinning in the air. And those of you who are maybe just
getting into this, or if you're into this, realize that you're not
alone. We're all spinning plates, and it's one big, crazy,
wonderful world of being a BOSS. All these things that I never
anticipated having to do when I initially thought, oh, I'm gonna go
into voiceover.
Lau: Oh, totally. You know? Oh, you don't know anything. I mean,
that's the beauty of it, is like if you knew everything, you
wouldn't go into it. So it's better.
Anne: Probably.
Lau: Ignorance is bliss, right? In a way.
Anne: Probably.
Lau: But do you ever literally have vertigo? Like sometimes I
literally, at night, I'll sit down, and the room is spinning, and
I'm like, why is the room spinning? It's like so many things are
entering
--
Anne: Could’ve been those drinks you had, Lau. I'm just
kidding.
(laughs).
Lau: It could be like, listen, I should drink
--
Anne: Vodka, you. No
(laughs).
Lau: I should drink. I would be able to see straight. But it's just
like so many layers of stuff happening in your mind that literally
you get dizzy from it. I get dizzy from it.
Anne: It's funny because I said to
--
as I was having a meeting with my assistants the other day
--
I said, God, it's hard to be a BOSS. Like, I thought, oh, it's
gonna be wonderful going into business for myself, and, and it is.
Trust me, I would have it no other way. I've decided that I could
never, ever work for someone again outside of an a guest position,
like a guest director, that kind of thing. But I just can't work
for someone again. But being a BOSS, there's so many
responsibilities that you have to take on that you may have never
even thought of. And they're scary. Right? Because did I have any
experience setting up an S-corp? Did I have any experience hiring
employees or firing employees? Things that you just didn't
--
in the beginning, did I have any experience negotiating outside of
being in the store with my — by the way, my father, my father,
every place he went, he tried to bargain. He tried to bargain the
deal. He would go into Sears. Okay, Sears is not around much
anymore, but I think Sears is
online.
Lau:
(laughs).
I love Sears.
Anne: But he would go into Sears, like just the retail store, and
he'd just, anything he bought, he'd try to, he tried to bargain
them down. I mean, it was hysterical. It used to drive my mother
crazy, but all the negotiation, I had no idea. Right? No idea how
to negotiate, no idea how to set up accounting for my
business.
Lau: Yeah. They're hardcore skill sets that we're not, I mean, to
be perfectly honest with you, if you're in undergrad, if you're in
graduate school, if you go to a conservatory, if you're going to a
training studio, they all kind of fall under a similar umbrella in
that they're not offering a lot of business training. And so you're
really kind of thrown out as a actor in the world thrown out to
figure out, how do I do this? Whether I'm a working talent or
whether I own a company, how do I figure out all the components
that have to make that company really successful? And the truth is,
a lot of us end up taking years and years piecing it together, like
our own apprentice, and getting people to train with and train
under, to figure out what I need to not just survive, but also
thrive in the business and get to the level at which we're getting
to.
Anne: Absolutely. And even if you outsource, right? Let's just say
you're a creative. I know a lot of creatives that come into it.
They're like, okay, so this is great, I got my demo,
(laughs).
Then they're like, why am I not getting any work? Well, because you
need to proceed on with the business, right? We need to do
marketing, we need to do outreach. We need to reach out to
potential clients and get the work. And then once we get the work,
we have to figure out how to negotiate a fair price. Or if we're
working with an agent, we have to get that agent. How are we going
to bill them? And then once we bill them, how are we gonna make
sure that they pay us? And then when they pay us, we gonna make
sure we're taking out enough taxes for the end of the year, right,
so that we can pay our taxes at the end of the
year?
So, so many different pieces and components. And I think for me, as
a voice talent first starting out, before I really branched off and
started coaching and started VO Peeps and VO bus, I had to survive
and get through all of that, which I believe most everybody has to
kind of experience on their own. Even if you outsource for things,
right, for editing, for accounting, you have to understand the
business in order to know how to manage the people that you are
hiring to help you with the business. Right? Because otherwise,
you're kind of just sitting there in the dark and people could take
advantage of you, or you're just not gonna understand how your
business works or the things that need to get done. So I think
first and foremost, being a BOSS requires education, education,
education. Oh my gosh, from the start.
Lau: Yes. You have said the magic words, and you have to give
yourself enough expertise to understand how to find experts, if
that makes any sense. And I, I oftentimes would get frustrated
saying, but wait, do I have to be a graphic designer in order to
design for a designer for my website? And to some degree, yes, you
do. To some degree, yes, you do. You can't run on an assumption
that if I have enough money to invest, and I hire this person or
this team, that they actually know what they're doing. You cannot
assume that, do not assume it. And I will say, not to be a negative
Nelly, but just to be a realist in the moment, most of the time
they don't.
Anne: Yeah.
Lau: And so it doesn't mean to be overly critical, it just means to
have the education behind you to say, well, I sat in on some
courses, I took some seminars.
Anne: Yeah.
Lau: I did some homework in the industry, and I have a sense of
what a marketing person does. I have an idea of what a designer
would do for a website. I have these ideas that I can be a partner,
not a subordinate in my own business, but a partner in crime to
really make that vision happen. Don't sit back and be passive and
say, well, I'm hiring an accountant, and they should know you'll do
it.
Anne: Exactly.
Lau: You have to know what an expense is. You have to know what a
write-off is. You have to know, as you said, how to save for your
quarterly taxes. Otherwise, you're gonna get stuck at the end
saying, wow, I'm the loser in this because I didn't do the homework
in understanding what my due diligence is in this process, I just
completely put it in the whole basket of that professional who,
sometimes they're great, but they still are not gonna know
everything and about our industry.
Anne: Oh my gosh, yes. And honestly, I will say that for myself,
being the tech girl that I am, being, the fact that years ago I
taught, let's just, here's an example, marketing, ads, Google Ads,
Facebook ads, LinkedIn ads, they've changed. Right? And so when I
recently
--
well, not recently, it was about a year ago or two years ago, I
went to go hire someone to do Google Ads for me. Oh my goodness. So
I didn't have a concept of what Google Ads needed at the time.
Right? So how was I able to hire a qualified person to create ads
for me, manage ads for me, and run them for me, and then charge me.
Right? And I will say, I am the first person to say that I did not
educate myself enough. I found someone who, sworn up and down, good
references, good resource, that was supposed to be a wonderful
person that could handle my Google Ads for me. And they did not
work out at all for me. I got no return on my investment, and I
lost money.
And so that alone, right, that risk that you're taking when you're
hiring somebody or outsourcing somebody to help you run your
business, that first of all takes courage. And that's a scary
thing. And so educating yourself about what you need and the
general outline
--
like, if I need an accountant, what is that accountant gonna have
to do for me? They're gonna have to balance my monthly checkbook.
They're gonna have to import data from my banking accounts. We're
gonna have to categorize that.
So understand that you need to do these things, and then you're
gonna have to manage the person that's working for you. And
remember, and this is probably one of the toughest things I have,
multiple assistants. Assistants are human, right? Human people have
bad days. Right? And if there's a bad day, or more than a bad day,
or it turns out to be something where it's not helping you in your
business, you're going to have to address that. And that's not
necessarily a technical thing that you have to know or learn about,
but that is people management. And oh my goodness, Lau. I don't
know. Can you take a class on people management
(laughs)?
Lau: Well, you know, they have whole degrees on management. They
certainly have whole graduate degrees. But I'm here to tell you,
and not to say that those are not worth taking part in, they could
be.
Anne: Yeah.
Lau: But I'm here to tell you, I am from the school of Old Knocks,
and the School of Living Life from
--
Anne: Hard knocks.
Lau: Hard knocks. And nothing you learn in school, number one, in a
year or two will be obsolete, a lot of it. But number two can match
what happens, the class, versus the real life. Nothing can match
the nuances and complexities and sophistication and complication of
dealing with people every day. And anyone who's in any kind of
business will agree with that one. It is amazing, the skillsets
that you need to accrue.
Anne: Oh goodness, yes.
Lau: The more diversity, the more skillsets,
(laughs).
Anne: And you know, we always encourage outsourcing, right? To be a
BOSS, go ahead. Outsource those things that don't bring you joy.
Outsource those things that allow you to market yourself more. If
you love being in the booth and you want more jobs in the booth,
hire someone to help you market. But make sure that you know enough
about that marketing and enough about managing that person so that
they can truly help you grow. And so that when you do get more
work, right, you're gonna be able to complete that as
intended.
And if it doesn't work out, I think one of the hardest things for
me has been firing somebody. That's a tough thing. That might be
the toughest thing I've had to do, is fire people. And that is,
whew. I'll tell you, that mentally is draining.(laughs).
You know, not so much like if somebody's not performing as you
feel, I think letting them go. And then I think the decent thing to
do is to connect up with them and talk to them as you're letting
them go. I don't wanna just ghost people or do it via a text or an
email. Dealing with that is very, very tough.
So BOSSes, if you are outsourcing, make sure you know enough about
the topic or whatever it is that you're outsourcing so that you can
manage the person. And if that person doesn't work out, make sure
that you have the courage and you will develop people skills
probably. It doesn't make it easier, I don't think. I always hate
letting somebody go. It's not a pleasant thing to do.
Lau: No, it's a hard one. It's a really hard one, especially if
you're a people pleaser and you love to get along with people. It's
a very difficult one. And another one is, and this is old school
management versus a lot of new school theory, in that management
does not mean everything is hands off and laissez-faire where you
can walk away and take lunch all day and everyone will do
everything for you. It is always, in my mind, a hands on skillset
and craft that you need to be unafraid and assertive about your
team being on top of what's going on, having them know that you
know what's going on, the psychology that is important. But walking
a fine line between over controlling and being
--
Anne: Yeah. Micromanaging.
Lau: — called founder syndrome, that's the founder of the company
not willing to budge and let go of old ways and old philosophies.
How we balance that as managers of saying, well, yes, I started,
I've grown. I have a philosophy and a model in this direction, but
I wanna learn, I wanna pivot, I wanna grow. And knowing the
difference
--
here's one of the best ones I can give to your, to the audience.
One of the best ones is know the difference between the people that
are static — in other words, they were great at a certain timeframe
— and others that are your growth people. They're the people that
are gonna help you grow to the next place. Not everyone is that.
And when we have an unrealistic expectation and get upset that this
person is not moving with us, they're not shaping us, they're not
shape shifting, they're not leading us, well, they're not meant to.
They're not great at that. That's not why they're there. This other
person you're bringing in, because they're great at that. That's
what they do. They're there to take you to the next level. And know
the difference between the two.
Anne: Absolutely. Yeah. There's a give and a take. Right? I mean,
just because you are the boss doesn't mean that you are the be all,
all knowing. And so I, I really find that there's such a delicate
balance between happy people, happy employees, business grows. I
really believe in keeping employees happy. And to do that, you have
to pay them fairly. That's number one. And again, that's another
mind twist for BOSSes who are starting out thinking, well, gosh, I
don't have the money. A lot of what I hear on a daily basis is, I
don't have the finances. I don't have the finances to invest. But
yet still, if you don't have the finances to invest, I don't
believe in your growth, in your company's growth, you're not gonna
grow. And what are we here for? I mean,
(laughs).
I just feel like there's got to be a reason that you want to grow
in your career and grow your business.
And so there has to be that mental education that you have for
yourself that allows you to make that investment, but also trust in
the people. Like hire people that can help you grow. I love the
static and the growth people, and also, a back and forth listening
to those people, because I don't know everything. Right? I hire
people that make me look better. Right? Hire people that make you
look good, and you can help them look good as well. I think it's a
give and a take. And I think it's always like, if you hire people
who are even better than you, I think that's really something to
aspire to. I wanna hire somebody, obviously I wanna hire somebody
that's better at me in accounting, because that's why I need
accounting help. Right? I want somebody who's the expert, who's the
best in that. And I wanna encourage them to want to work for me or
work with me to help grow my company. So how am I
incentivizing?
Lau: And you know, just realize that as you manage people, people,
whether they're a contractor and they're coming and going, doing a
one-off job for you, or if they're an employee and they're there on
a consistent basis, I always run by the philosophy of, I wanna
build them up. I wanna grow them and spring them up. Versus rip
them down and tear them down. And I'll tell you, I oftentimes say
this from some folks that I have worked with in the past, and I
think to myself, quietly I think, if they had money and they had
power, they would be super dangerous. Because they don't know how
to manage people, and they would become tyrannical. And it's very
easy to slide into a zone where I'm powerful, I'm omnipotent, I
have money, I'm successful, I'm this, I'm that. Now the ego can't
get through the door. The ego is larger than life. No one can tell
me I'm wrong. No one can show me anything else.
Anne: Right.
Lau: A lot of dictators, we see this in the acting world,
especially in academia, a lot of theater professors and people who
are tenured, who can't be touched over years and years and years
can become very, very tyrannical in nature and just rip to shreds
those actors. And so I always had a concerted effort in the front
of my mind, not that I have a nature for that, but don't ever go
down that path. Always stay humble, stay kind, stay open to
education, and just know that I don't know everything. There's so
much you don't know. You're always learning
--
Anne: Absolutely.
Lau: — learning and learning. But keep your awareness up. If
someone is trying to take advantage of you or someone is treating
you a certain way that's uncomfortable or inappropriate, put your
foot down. Be articulate. Let them know that. Like, don't let them
walk all over you. And so it's a very fine line to stay right in
the middle, right in that diplomatic middle
place.
Anne: Yeah.
Lau: Where you're strong and you have an anchor and you have a
state of mind, but you are open, you're kind, you're pivoting and
you're learning and just sort of moving back and
forth.
Anne: I think some of the most powerful people in business, and of
course I've had, outside of the VO industry, I've had experiences
obviously before I came into the voiceover industry. But I also try
to make a point to really get outside my bubble and
experience
--
especially with my clients, right? I want to go into their world. I
think some of the smartest and most powerful people that I have met
have been ones who don't act like they know it all and actively
say, I don't know it all. Or I wish I could answer that right now.
What I think is this. And I truly believe those are the people that
I'm like, wow. Like, wow. You just don't see that. I have such
respect. He's a BOSS. Or she's a BOSS. And really, I feel that that
has to be part of the mindset that, BOSSes out there, we need to
stay humble, stay open to education, and educating yourself at all
times. Like we are lifelong learners.
It's not easy. Right? I mean, I, gosh, I wish a lot of times you
might look into the industry and people just make it look so easy.
They're just getting all the jobs. They're just powerhouses in the
industry. But I guarantee if you sit down with every one of them,
they can tell you their story. And their story has not been all
roses. I mean, it's not easy being a good BOSS. It, it just isn't.
There's a lot of trials, tribulations, failures, missteps. I think
if you really look at it in a positive light, you always learn from
your mistakes. I mean, I don't mind making mistakes. I mean, I
don't wanna make big costly mistakes. I try to avoid those. But it
happens. I mean, like I said, I made a bad investment in trying to
hire someone that was gonna do some ads for me. And it wasn't just
that, I mean, it's been multiple, multiple things that have
happened that I'm like, well, okay, I've learned now. Now I know. I
don't want that. Or now I learned and I know
better.
Lau: That's what I call learning money.
(laughs).
Anne: Yeah. Learning money.
Lau: Learning money. But you don't wanna keep learning that lesson
over and over and over again.
Anne: Exactly.
Lau: Just learn it and then move on and say, hey, I learned that.
And I'll never forget that. Yeah. Because that was not the right
move for us, but that's okay. That's all right. It
happens.
Anne: I try telling people all the time, it's such a thing on the
forums in, you know, Facebook groups, oh, I got a demo, and oh, I
shouldn't have gotten that demo. And then people come, they'll come
to me and they'll say, can you listen to my demo? And I shouldn't
have gotten it. And oh God, it was a mistake and it was bad. But
honestly, I just tell people like, you cannot beat yourself up over
something. It's a learning mistake. Right? I mean, everybody starts
somewhere. Right?
Lau: Yeah, I was just thinking of that.
Anne: And so, if you beat yourself up about, yes, it could have
been a costly investment, but think of it as a learning investment.
And now you know exactly what not to do. And so I always try to
make people not feel bad about what they consider to be mistakes.
because it, they bring with them all sorts of luggage, which it
doesn't always serve them well in trying to build their businesses.
Right? When you've got that luggage and that baggage and that
bitterness. I mean, just move on, learn, move on. And yeah, it was
a costly mistake. And it happens. It just does. And it happens to
the best of us, guys. It does. It happens to BOSSes that have been
doing this for years, like myself and Lau, I'm
sure.
Lau: Oh my goodness. Every year, every year you're learning and
you're growing, and you're doing things that are amazing and you're
doing other things that you look back and you say, why did I do
that? Or I don't think I'm gonna do that again.
Anne: Well, that didn't work,
(laughs).
Lau: What was I thinking? You know? Wasn't time well spent. But you
know what? I think the older and wiser you get, the more you
realize I need to be able to take something away from every single
experience that I'm doing. Because that's really the learning
curve. Sometimes your biggest mistakes are your biggest learning
curves. And sometimes you meet people within that mistake that
become immense, immense partners in action for you and your
lifetime. So always look for the silver lining of that cloud. Don't
walk away and beat yourself up and waste energy and waste time and
whatever. Say, listen, I got opportunity costs, I got learning
money,
(laughs)
that I'm spending.
Anne: Yeah, absolutely.
Lau: But you know, I had a thought in my head, and this was like
from 20 minutes ago, but I just wanted to say that some of the
simplest things that can be blown out of proportion, if not done
well, and doing the due diligence to do them well is so important.
Like even budgeting, like even budgeting, understanding the
difference between like what a fixed cost is versus what your
variable costs are. if you don't know that from the beginning and
you don't work on that, my goodness, the money is gonna go right
through your hands like water. You won't even know what happened to
it. You won't know how you spent it. You won't know how you got it.
You won't know what to do with it. So your relationship to money is
a very powerful and intimate and trusting relationship that you
have to really respect and pay attention to, because it symbolizes
so many important things for you in your life and in your business.
So you have to really do that and not put it off for some day,
someday. Do it early. Get yourself in really important
patterns.
Anne: I think ultimately we create businesses to have a business
and create a profit. Right? We wanna be able to create a profit so
that we can I mean, ultimately, if this is your full-time gig,
right? I wanna be able to pay the mortgage, and so with my
business, I need to make a profit. And so, yes, relationship with
money is huge. And I think we had a podcast episode on it not so
long ago, or we've spoken about it before. Your relationship with
money is critical. It's imperative that you address it and that you
face it. Because you have to know at what point, are you making a
profit? Are you not making a profit? What are you putting your
money into?
And that's not to say that you shouldn't put your money into
things, right? And that you should be clenching your fists and not
wanting to invest in yourself or in your business, but knowing
where that money is going. And then are you making a profit? Or at
what point are you making a profit?
Now, profit can mean something other than monetary profit,
especially when we're talking about just getting into the business.
The first couple of years I was in the business, I expected to take
a loss. And of course I reported a loss on my taxes, right? Because
you're investing money, or investing money in your training and
your equipment, in your demos, you're spending money on, at least I
was spending money on pay-to-plays and auditioning and trying to
build up that business, build up that clientele. And so as a
business entity, I lost money the first couple of years. And of
course, ultimately that shouldn't be your goal forever. But I mean,
that's very typical I think for any small business just starting
out, you're gonna invest more than you're gonna get
back.
And so for those people, I love it, I always ask my new students to
set goals. Some of the goals are like, I want a national spot in
six months, or I wanna be able to make, you know, $100,000 this
year, or whatever that is. And I like the fact that there's goals,
but I want, I want your goals as BOSSes to also, if you educate
yourself enough to figure out what are realistic goals for you in
your business, and how much are you going to have to invest, and
how much could you realistically get? I mean, of course there's
always monetary goals, that I'd like to hit that six figure number
this year. I think those are great. But I also think that you have
to have the relationship with your money, first and foremost, to
know where that money is going, in and out in profit and not
profit, to really help you get an idea as to how to continue or to
move forward and progress.
Lau: Have a real action plan in place, right, Anne? I mean, don't
just fly by the city of your pants. It's okay to have those
impulsive moves at times and have the improv spirit, but you have
to have a plan of action in place. I would like to see you have it
in place every quarter and readjust it, readjust it, readjust it,
reinvent it, reenvision it. It should not stay the same year after
year, quarter after quarter. You should have new ideas, new ideas.
And it's okay if your business is capped. You don't have to go
through the ceiling. Not everyone has to go through the ceiling.
Some people say, I wanna grow to this level. I'm happy with this
level.
Anne: Yeah, absolutely.
Lau: I know if I get above it, it's gonna be too stressful for me.
Or I don't have enough of
--
Anne: There's gonna be more work involved.
Exactly.
Lau: — to help with that. And just know that, like go after your
big dream, but be realistic about that big dream. I also wanted to
say too, be careful of scams. It is a massive scam market now out
there, just in the larger world, in the larger sphere. So as you're
spending your money and investing in services and delegating and
hiring people and growing your team, do your reference checks, do
your research. Ask folks in the industry, do you know this one? Do
you know this one? Do you know this one? Because you don't wanna
make a mistake where you give a bunch of money to a scam outfit.
That happens all the time. Every moment of the day, that's
happening. And they're getting very crafty about looking like a
real company.
Anne: Yeah, absolutely.
Lau: So just buyer, beware, consumer, beware. Do the due diligence.
And I guarantee you two or three people in the industry that you
work with and trust are gonna know whether they are legitimate and
real or not.
Anne: Yeah. Yeah. BOSSes, educate. I think it all starts with
education, all starts with education. And I mean, hopefully our
discussion on being a BOSS and things that we've had to encounter
ourselves has helped you to know that you're not alone if you're
experiencing difficulty or you have questions or you don't know the
answers, because a lot of times we don't either. And so that's why
we have support groups out there. We have mentors, we have coaches
that we trust and believe in. And the BOSSes, we're always here for
you if you need us. And so always great conversation,
Lau.
Lau: Great conversation. You know what I love the most about being
a BOSS? I love developing relationships. Relationships that
sometimes can last a whole lifetime. And that to me is one of the
biggest payoffs of running a business, is getting to have amazing
clients, amazing talent, and amazing colleagues and friends like
you, Anne that just make my life happy.
Anne: And cohosts like you, Lau.
Lau: Yay!
Anne: There you go.
Lau: Yay.
Anne: I love it. Love you, guys.
Lau: Love that. Love it.
Anne: Fantastic. Okay guys. So as individuals, I want to let you
know that it can seem difficult not only to be a BOSS, but to make
a huge impact. But as a group, we can contribute to the growth of
our communities in ways that we never thought before possible.
Visit 100voiceswhocare.org to learn how. And big shout-out to our
sponsor, ipDTL. You too can network and connect like BOSSes like
Lau and myself. Find out more at ipdtl.com. You guys, have an
amazing week, and we'll see you next week. Bye!
Lau: Next time!
Join us next week for another edition of VO BOSS with your host
Anne Ganguzza. And take your business to the next level. Sign up
for our mailing list at voboss.com and receive exclusive content,
industry revolutionizing tips and strategies, and new ways to rock
your business like a BOSS. Redistribution with permission. Coast to
coast connectivity via ipDTL.