Jan 28, 2025
00:01 - Anne Ganguzza (Host)
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00:27 - Intro (Announcement)
It's time to take your business to the next level, the boss level.
These are the premier business owner strategies and successes being
utilized by the industry's top talent today. Rock your business
like a boss, a VO Boss. Now let's welcome your host, Anne
Ganguzza.
00:46 - Anne Ganguzza (Host)
Hey everyone, welcome to the VO Boss Podcast and the Real Bosses
series. I'm your host, Anne Ganguzza, and I am the BOSS with the
VOS. That's the voiceover strategist, Mr Tom Dheere.
Hello.
00:59 - Tom Dheere (Co-host)
Tom Hello. So that's boss VOS.
01:02 - Anne Ganguzza (Host)
Boss, VOS.
01:03 - Tom Dheere (Co-host)
The BOSS VOSS, boss VOSS.
01:04 - Anne Ganguzza (Host)
The BOSS BOSS with the V-O-S.
01:06 - Tom Dheere (Co-host)
BOSS with the V-O-S.
01:08 - Anne Ganguzza (Host)
And you know, tom, let's continue the acronym party, shall we? Yes,
please, Because I'll tell you what it's the beginning of the year,
I'm going to manifest multiple new contacts and you know what I
need to be able to keep track of those contacts in a BOSS
CRM.
01:26 - Tom Dheere (Co-host)
Whoa, whoa Boss, boss CRM. What do you?
01:29 - Anne Ganguzza (Host)
think Boss, boss CRM I like that. And you know, people ask me about
what CRM do I use? What CRM do I use? And so let's talk about 2025
CRM.
01:40 - Tom Dheere (Co-host)
Fantastic idea, anne. First off, just to make sure everybody knows
what we're talking about, CRM is Customer Relationship Manager. It
is a fancy way of saying some form of system where you store your
client information potential clients, current clients, past
clients' information which you can use as a home base for your
marketing strategies. So you use the CRM to develop relationships
with customers. So just make sure everybody's on the same
page.
02:13 - Anne Ganguzza (Host)
Then you could be CRM BOSS, you could be a CRM boss.
02:17 - Tom Dheere (Co-host)
You could be a crim boss. No, we'll stick with CRM.
02:22 - Anne Ganguzza (Host)
But CRM reminds me of crumble cookies. Oh wait, now I'm going
off.
02:28 - Tom Dheere (Co-host)
I diverge into a tangent of cookies. I was thinking crumb, like the
god that Conan the Barbarian worships. All right, we're really
getting off the rails here.
02:34 - Anne Ganguzza (Host)
I can see where my brain is versus yours.
02:36 - Tom Dheere (Co-host)
You must be hungrier than I am.
02:40 - Anne Ganguzza (Host)
I love cookies, me too. So, speaking of CRMs, so, tom, let's talk
about why, first of all, is it good to have a CRM? Why do we need
one? For a boss business?
02:51 - Tom Dheere (Co-host)
It is critical for voice actors to have a CRM, because I tell my
students that my definition of marketing is the art and science of
developing meaningful relationships. That's what it is. You want
meaningful relationships with clients. Now, we all know why you
want meaningful relationships with clients. Now we all know why we
want meaningful relationships with clients and they know too is
because we want them to give us money to talk Like. We understand
that, they understand that. And at the same time, it's complicated
and there's a lot of moving parts to all of this stuff.
03:24
Having a CRM well, why you want to have it is because you don't
want to have to reinvent the wheel every time. You want to get
voiceover work. Also, it's a relationship manager, since you are
trying to develop relationships. Relationships have beginnings.
They start in a certain way Hi, my name is so-and-so Nice to meet
you Handshake, firm handshake and all that stuff. And then it's the
getting to know you stuff develop an understanding of each other,
what you can offer each other, what you both need from each other,
and developing trust. Trust is one of the most important components
of any relationship, be it personal or professional. So why have a
CRM? You do it to develop trust and nurture relationships with
clients.
04:15 - Anne Ganguzza (Host)
And Tom, can I just say I love that. Can I just say, as a girl with
about a million and a half and I kid you not a million and a half
unread emails in my Gmail, if I don't have a place that I can go to
see where are my customers, right, if I'm not doing something to
organize that, basically emails just fly through my inbox and so I
might forget that I was in contact with my client maybe a month ago
and I needed to follow up with them for a particular reason. Maybe
they were saying let me get back to you on this and I need to
follow up. And so if I just relied on my trusty email system which,
by the way, has a million and a half unread email messages and guys
in my defense, right, I got a Gmail account in 1990-something Okay,
how many years is that? Thirty-some-odd years, a long
time.
05:04
When it began, I was one of the first like few hundred people that
had a Gmail account and, because Google is a search engine, I just
never deleted anything. So I have records, by the way, from my
clients, if I want to. I have records going back to like 1992 or
96. I can't remember which year but yeah, that's amazing.
05:21 - Tom Dheere (Co-host)
I know it's crazy.
05:22
That's amazing, but fun stuff Another thing to keep in mind is
that, for a moment, take out the word relationship and replace it
with the term sales funnel. Yeah, a good CRM helps get voice
seekers into the sales funnel and pushes them through the sales
funnel. There's different permutations and levels for different
people, but for me, my sales funnel terms are brand awareness,
consideration, decision, advocacy. Brand awareness you send the
cold email Hi, so-and-so explainer video company. My name's Tom
Dheere. I'm an explainer video narrator.
05:57
Now they know that you exist, which means if they open the email,
clicked on the link to your website, listened to your demos,
downloaded them and replied hey, thanks for sending this, we'll
keep you in mind for future consideration. They are now keeping you
hopefully top of mind the next time a voiceover gig comes along
that you're right for. So that's part of using the CRM to keep
moving them through the consideration part of the sales funnel to
the decision where they actually have a voiceover that you'd be
right for and they remember you and they have your demos and they
have your contact information and they actually reply to you. Hey,
we think we've got something for you. Could you please read this
script and let us know how much you'd charge for this? You do that
and then you get the booking and then it goes into the advocacy
part of the sales funnel where you did such a great job that they
will remember you the next time a project comes along, because you
did such a great job on the last project that you worked
on.
07:01 - Anne Ganguzza (Host)
I love how you just explained the sales funnel because I was going
to say, like most voice actors are not necessarily aware, you went
through the technical aspects of a traditional, like marketing
sales funnel. Here I always have to go to my lipstick.
07:13 - Tom Dheere (Co-host)
Okay, let's go to your lipstick.
07:14 - Anne Ganguzza (Host)
It's not in Ganguzza, unless I got my—okay. First of all, I have to
have a need. I have to have a need, right, and so I may or may not
be aware of different brands of lipstick, right, but because I've
used this lipstick before, I'm going to start with my Chanel.
Right, I have my Chanel lipstick and they're top of mind because
literally they sit right here on my desk, because when I do my
podcast video, I've got to make sure I have my matching
lipstick.
07:40 - Tom Dheere (Co-host)
Oh, your lipstick matches your headphones.
07:43 - Anne Ganguzza (Host)
Yeah, brand awareness. That's one thing. What's the next step in
the funnel there, Tom?
07:47 - Tom Dheere (Co-host)
Consideration.
07:48 - Anne Ganguzza (Host)
Consideration. Now, what are the factors that are going to have me
consider? Now, just equate this to your voiceover business guys.
Basically, this is the layman's terms of like okay, so what is it?
The considerations of? Why am I going to buy this brand?
Right?
08:01 - Tom Dheere (Co-host)
Yeah, what are the advertising and marketing techniques that that
company is going to use to remind you how awesome their lipstick
is?
08:09 - Anne Ganguzza (Host)
Right, exactly. And also, what is my experience with the lipstick?
Right? So I'm on their mailing list, right? And does Chanel go on
sale? Well, no, but that's also brand awareness too. So we know
that certain things don't go on sale. Chanel doesn't usually go on
sale, but anyways, I keep up with them with their mailings and
that's how they keep top of mind with me, but pretty much I also
use it all the time and it sits there, so I visually see it. So
it's either in my inbox or it's sitting here in my desk, right?
What's the next step after consideration?
08:37 - Tom Dheere (Co-host)
Decision.
08:38 - Anne Ganguzza (Host)
Decision Okay, do I have the money at this time? Do I have the
need? Do I have the money to buy this? Right. And I make that
decision. I click on the email Right Because they say, oh, new
colors are out and I'm like, oh, I could use a new color red Right.
So I make that decision. I click, go to the website and then what's
after?
08:57 - Tom Dheere (Co-host)
the decision I buy it, right. Advocacy, you buy it and then
advocacy.
08:59 - Anne Ganguzza (Host)
So if I buy it and I love the color, oh my God, oh guys, have you
seen? All right, all my friends, I'm going to say did you see this
color? Isn't this color amazing? Right, and I might even throw up
like a social media. You know, like, ooh, branding awareness. Anne
Ganguzza Voice Talent, right, branding awareness. I love this new
color red, because you got to feel confident in the booth so that
you can voice confidently. And so there we go, I'm going to
advocate for the brand. So not only am I advocating for my brand,
but I'm advocating for this brand as well. So that kind of just
took you through the sales funnel with, like, just a traditional
lipstick. Sorry, tom, you could maybe use a flannel shirt as an
example.
09:35 - Tom Dheere (Co-host)
Well, I'm a Maybelline man myself.
09:37
Oh, okay, there you go, so I want to take exactly what you said and
now let's look at it from the lipstick maker company's
perspective.
09:46
They've got people that they want to buy their lipstick and they
want them to love their lipstick and come back for more. So they
have their own CRM and through their television advertising,
through their radio advertising, through their digital and
streaming advertising, through their print advertising on the side
of a bus or in a magazine of some sort, they are trying to get
people to be aware of them, brand awareness, and keep them top of
mind, which is why there's always kinds of print and digital and
other forms of advertising. And if they get you on that mailing
list, they can send out emails at regular intervals based on people
who haven't bought their lipstick yet and people who possibly have
bought their lipstick yet. They also look at did they open this
email, Did they use a promo code to try the lipstick or get a
discount, even though they don't do discounts, which is very
interesting because a lot of brands position themselves we are so
valuable and we are so coveted, we don't need to discount. We don't
need to do that.
10:50 - Anne Ganguzza (Host)
I did that for many years. It's very interesting for Chanel to do
that. It's an interesting psychology behind it.
10:55 - Tom Dheere (Co-host)
There is a psychology.
10:56 - Anne Ganguzza (Host)
There are a lot of times where, if something is so cheap, I'll be
like oh, I'm not so sure about the quality of that. I'd actually
rather pay a little bit more money because I feel like I'm getting
better quality. And that's the whole like. Know your worth, guys.
Right, what should you be charging? Charge what you're worth versus
going cheap, right.
11:12 - Tom Dheere (Co-host)
More expensive equals superior from a branding and psychological
point of view. So Chanel, chanel, right. Chanel sees all of us,
potential customers, brand awareness, consideration, actual
customers, decision and advocacy, and they use CRMs to get lipstick
buyers into the sales funnel and push them through. Exactly
Translating that to voice actors. We want to do the same exact
thing, right, and a good, robust, interactive CRM can help us get
voice seekers into the sales funnel and push them
through.
11:45 - Anne Ganguzza (Host)
Absolutely, and you'll be able to know at what point in the funnel
they are at Exactly. A good CRM will tell you exactly where they
are in the sales funnel so you'll know what to do for the next
steps. Maybe they need an additional email, maybe they need a phone
call, maybe you'll put out some more social media advertisements,
that sort of a thing. So really depending on where they are in the
CRM is when you make that determination and decision on what to do.
So now, tom, the question is we know why we need a CRM right and we
understand the sales funnel and all voice actors need to understand
that sales funnel, because we are selling our products, we're
selling our voices.
12:17
Let's talk about actual CRMs. I mean, there's many of them out
there. I know people constantly ask me which ones I use and I think
the answer may surprise you unless you've listened to a podcast of
mine before but I don't use any one. I use a multitude of CRMs in
combination with one another because myself personally, I don't
find one that does everything for me that I need. What about you,
tom?
12:38 - Tom Dheere (Co-host)
Yes, different CRMs fulfill different needs. Now, what we are
talking about, and what most voice actors ask us about, is the
software or app.
12:57 - Anne Ganguzza (Host)
If you have a Rolodex from the 70s or 80s or 90s.
12:58 - Tom Dheere (Co-host)
That's a CRM. Yep, yep, yep, A spreadsheet, A spreadsheet. Exactly
that was the very next thing I was going to say A spreadsheet is a
form of CRM.
13:04
Yeah, I had an index card box. So in 1995, when I got my first
voiceover demo and my coach told me to cold call because that's
back then pre-social media, pre-pay-to-play, free home recording
that was pretty much the only thing you could do. I would use a CRM
of index cards and I had those little you know with the little tabs
that would separate them into production companies, recording
studios, advertising agencies, so on and so forth. That was a CRM
and then that evolved into spreadsheets. I do still use
spreadsheets regularly, but I also use an actual software app
CRM.
13:43 - Anne Ganguzza (Host)
Myself as well.
13:44 - Tom Dheere (Co-host)
Now, neither Anne nor I are getting paid to sponsor or affiliate or
promote any particular CRM, so we are going to be talking to you
about this purely through what our experience has been without
hawking, and then we get a little kickback.
14:00 - Anne Ganguzza (Host)
So I'm going to tell you, my first CRM well before voiceover was a
Rolodex, and then, ultimately, it turned into a spreadsheet so that
I could keep track of my customers, and that was based off of. You
know, I started doing all my accounting online right through my
accounting software, and so it was my customer base, right, that
was thrown into a spreadsheet and then I would track things that
way. So, you guys, crms don't have to be expensive. They can be
very simple and it can be whatever you're most comfortable with,
and that's what I started with. And then it ended up being my
Gmail, right? My Gmail, where I would separate things into folders
for different clients and then keep track of them that way, and
then a couple of plugins for the Chrome browser that worked within
Gmail to help me keep top of mind with them, and then, tom, I'm
sure we'll get into the other ones that we use. What?
14:48 - Tom Dheere (Co-host)
about you.
14:49 - Anne Ganguzza (Host)
You started as a spreadsheet right.
14:50 - Tom Dheere (Co-host)
My start is the index card box, which then turned into
spreadsheets, and then 2003,. I started using Act. You remember Act
by Sage? I used that one for almost 10 years, so yeah, around 2013.
And I think it either got discontinued or something weird happened
with it, or I didn't like the features, or they started charging
too much. I don't remember what it was. Then I did move to Gmail as
well.
15:17
I'd been using Gmail as an email account for a while, but then I
started to use it as an actual CRM. One thing that's nice is that
you can use what? Is it G-Sync or Google Sync? So I synchronize my
Gmail with my Outlook folders, so I have Outlook which is how I
manage all my email.
15:38 - Anne Ganguzza (Host)
Oh, I have Gmail folders.
15:40 - Tom Dheere (Co-host)
Right, and this is the great thing about it. I have Gmail folders,
but they automatically sync with Outlook every time. So if you look
at Gmail, and you look at the Outlook folders. The folders are
exactly the same. So if I move one to one thing in one, it moves it
to the one thing in the other, which means if I'm at my desktop, on
my laptop, on my tablet or on my phone.
16:01 - Anne Ganguzza (Host)
Outlook is amazing.
16:02 - Tom Dheere (Co-host)
Outlook is amazing. Anything I do with Gmail or Outlook, it
automatically synchronizes with all of my devices.
16:08 - Anne Ganguzza (Host)
In my defense, I would have Outlook as my most favorite email
client ever and when I was working in the corporate world I had an
Outlook account. And when I left the corporate world to go into
voiceover full-time, I no longer had an Outlook server right to go
to and Gmail at the time wasn't syncing up with Outlook nicely, or
Outlook wasn't syncing up with Gmail nicely, so I literally got
used to using just Gmail. Okay, but it's funny because my husband
does use Gmail with Outlook and he just filters everything into his
Outlook because Outlook is just wonderful visually, it's just a
nice way to organize things in folders. But I've gotten so used to
my Gmail in folders that I'm really used to and filtering. I have
automatic filtering and that sort of thing, but I totally love
Outlook.
16:51 - Tom Dheere (Co-host)
Right, I'm looking at the bottom of my desktop. For me it's Google
Workplace Sync, because I have a paid Google Workspace account. And
Google Workspace is great.
16:59
It does all kinds of fun things.
17:00 - Anne Ganguzza (Host)
I can do it now.
17:02 - Tom Dheere (Co-host)
Yeah, and I never even thought about Gmail as a CRM that I'm using
now because I have a folder for every client in Gmail, because
every time I have any kind of correspondence with any client, once
the correspondence is over, I drag that email into that client
folder. Now do I use that specifically to market out of? No, but it
is a robust, legit CRM because, like, for example I'll give you a
perfect example 2019, a potential client reached out to me and said
hey, I'm developing this app, I'm getting a grant, I've got the
level one grant for it, so I've got enough money to pay you to do
this with the app and then, once we get that done, then we're going
to apply for a level two grant. So I did the work in 2019 and 2020.
We had an email exchange in 2021. And then a few weeks ago, three
years later, the client said hey.
17:53
I got the level two grant. We're ready to keep going.
17:55 - Anne Ganguzza (Host)
Yep love that. And at first I'm like who?
17:57 - Tom Dheere (Co-host)
the hell is this? Because it's been three years? But then I'm like.
I looked at the email and then I'm like but you can go back. I went
back and I looked in Gmail slash Outlook and I saw the folder with
that client and all of our correspondences dating back to 2019 were
there.
18:10 - Anne Ganguzza (Host)
I know it's wonderful. This is also really good, and files, yeah,
and everything.
18:17 - Tom Dheere (Co-host)
What's also good is often like I'll have a client and years will go
by just like that and they'll say hey, I've got another explainer
for you Charge same as last time. And I'll be like I don't
remember, but my CRM does, because I look in, I see the email and
last time we charged this, and then I can make a decision yeah,
that's good.
18:38 - Anne Ganguzza (Host)
Or it's been a few years. So now I search engine and again, I'm an
authority on that because I have a million and a half unread email
messages. And, by the way, they're unread because what I do is I
subscribe. Just for those people that are wondering, I subscribe to
every corporate list, every corporate list, because I want to learn
as much about how companies that I want to voice for market to
their customers, and so I sign up for a lot of mailing lists and I
just let it filter through so I can see how they market. And that's
honestly how I learned marketing Tom really through just everybody
else and looking at everybody else. So I don't have a problem with
not having an empty inbox I know some people do but again, I must
have probably, I want to say, a good 300 folders within my
Gmail.
19:17 - Tom Dheere (Co-host)
Oh yeah, Me too I have hundreds.
19:19 - Anne Ganguzza (Host)
Yeah, at least, and I have rules that filter emails coming
in.
19:24 - Tom Dheere (Co-host)
Absolutely. Looking at my inbox, right now I have 14 emails in my
professional inbox the Tom and Tom Dheere inbox.
19:31 - Anne Ganguzza (Host)
I have more than that and that's cool.
19:32 - Tom Dheere (Co-host)
But, like I said, when I'm done with the conversation I drag it
into the client's folder and I've got this archive. For what did we
do? How much did we charge, like all this stuff. But I think, anne,
people want to know which app software-y type CRMs do we recommend.
So what do you use these days?
19:49 - Anne Ganguzza (Host)
Okay. So in addition to my Gmail, I use multiple because it depends
on what I'm working with. So right now I have a Wix website and I
have the VO Peeps website. I have the VO Boss website. Obviously,
I've got Anne Ganguzza.
20:00
So I've got three main brands where I have websites, and so for
each of those I have the Wix CRM. So I have people who subscribe to
Anne Ganguzza, people who subscribe to VO Peeps, people that
subscribe to VO Boss. Each one of them on the Wix website has its
CRM utilized by Wix. Because people subscribe, they get placed in
the CRM there, which is great because then I can send emails to
those lists. I can also check and see if I've sent an email out to
a list, I can see how many people have opened it, who've clicked on
it and who've actually purchased, and it really has a nice series
of accounts for that. And also I can just work from my contact list
to send emails and categorize them as clients, categorize them as,
let's say, coaching students or however I want to do it. So Wix is
my first.
20:48
I have three really for each domain and then I also use
ActiveCampaign because I use the VO Boss Blast that I sell as well
to direct market to companies. I have a list of over 90,000
creative companies, advertising agencies, rosters, production
companies, and so that is part of that marketing package. And so I
have ActiveCampaign that I use to house the contacts. Now, most
software and you'll agree, tom will charge based on how many
contacts you have in there. So, at least for ActiveCampaign, I have
like 200,000 contacts in ActiveCampaign and so I pay a hefty price
for that and they charge per contact. But I'm doing that because
I've got a list of 90,000 and I've splitting that list up and doing
marketing for other VO bosses and so I spend a lot of money on that
product. So between the two Wix, well, three on that product. So
between the two Wix, well three, gmail, wix and ActiveCampaign.
I've got three CRMs that I'm utilizing for different needs
Cool.
21:48 - Tom Dheere (Co-host)
Like we've already established, I use Gmail and I do use
spreadsheets for very niche-y genres like political, because I like
to see in one space who they are, what their contact is, when did I
reach out? Did they open the email, did they reply, did I get on
their roster, did I book? And then that stuff eventually makes its
way into my CRM. Like Anne, tomdeercom and VOStrategistcom are both
Wix-based sites, so I have two separate CRMs. The TomDeer CRM is
obviously for voiceover clients, the VO Strategist CRM is for
students and I have different tactics and strategies and I have
different sales funnels and workflows for each of those and they
both work great. For many years I also I remembered I used to use
MailChimp and before that I used Vertical Response and they were
both great they were both great.
22:41
But the one Vertical Response and they were both great. They were
both great, but the one the CRM that I was using religiously before
I fully migrated to Wix was Cloze. C-l-o-z-e.
22:51 - Anne Ganguzza (Host)
This is a fantastic CRM. I know the name.
22:52 - Tom Dheere (Co-host)
Just vision this you wake up in the morning, you get an email in
your inbox saying, hey, these are the people you haven't reached
out to in three months, and then you can click on that name and
then it takes you to cloze and it'll say oh, would you like to use
one of the email templates that you created? You click on the
template and you look at based on what genre of voiceover they
cast, where they are in the sales funnel, and it already it
populates it with their name. You can obviously do a little extra
personalization as you see fit. Click send. Then you'll get a
notification if they open the email. You'll get a notification if
they clicked on any links in the email and it has a project
manager. So if you, for example, narrate long-form e-learning or an
audio book, you can set up benchmarks for like audio book record
and deliver the first 15 minutes, get approval for the first 15
minutes, record chapter one, record chapter two, record chapter 20,
send them an invoice, do corrections, market that this book is now
on sale, and so on and so forth. It's fantastic. It's only like 200
something a month.
23:56
And and did not know this before I say it is I just realized that
you can rent my video Clothes for Voice Actors at voestrategistcom.
Right now it's a rentable video, so you can stream it for $5 for 72
hours. You can just rent it. Most of my videos are 20 bucks, but
that's one of the videos that I'm promoting for five bucks and Ann
didn't even know that and I didn't even think about that when we
were like what are we going to talk about this month? So when we
were like what are we going to talk about this month? So yeah, so
if you go to veostrategistcom, go to the video section, you can
rent it for $5.
24:24 - Anne Ganguzza (Host)
Now one thing I just want to say, tom, is like, no matter what CRM
you use, it does take some time to set up. I mean, there is some
work involved in setting up a CRM and getting your contacts in
there. I had tried Nimble for a while, but Nim based their pricing
on the size of your mailbox and, of course, with over 1 million
unread emails, it was prohibitively expensive. Now you said, tom,
for the low price of only $200 a month, which may or may not be
something that people have in their budget. But I will say that
that's really nice. That Cloze will say hey, look, you haven't
contacted these people in three months. I think that's
wonderful.
24:57
Right now I have like a boomerang app that's on my Chrome browser
and, I think, gmail. Now you can schedule emails and if you need to
respond, you'll notice it'll come back, say, hey, you haven't
responded to this person in five days. So there's kind of that
built into it. But just know that a CRM, no matter what you do, if
you get one, that you're going to pay a monthly fee. I think Nimble
was like 20 bucks and then they're like no, with your blah, blah,
blah, it's going to cost you a hundred and I'm like I'm not going
to pay a hundred dollars, I've already got most of what I need
anyways.
25:26
You really need to just assess what your needs are and then figure
out what works for you, because you don't have to pay anything. I
don't pay anything right now. Well, I do. I should say that I pay
for Wix and I pay for ActiveCampaign, but depending on what is
comfortable for you and what will help you to stay top of mind and
keep yourself top of mind, because sometimes I'll forget. Oh gosh,
I should have responded, or I should reach out to this client,
because gosh knows you could be losing work if you forget to. I've
got clients who say, yes, I'm going to buy this, or I want to come
back to this, and then, if you follow up, sometimes it's just that
little nudge that is top of mind, reminding that we'll get you that
sale.
26:00 - Tom Dheere (Co-host)
Yep, and one thing I will say clothes is about 200 something
dollars a month, but if you think about it, if you use that CRM and
you book one explainer video for $300, you made your money back and
everything else after that is profit.
26:14 - Anne Ganguzza (Host)
Yeah, absolutely, absolutely Good conversation, guys. I don't know
if we'll ever like get the question stopping about the CRMs, but
you know what guys Do, what comes naturally to you, what's
comfortable for you. As far as Tom and I making recommendations, I
mean, we have a combination of CRMs that work for us and we've
named a few of them. But really do your research, guys, and know
that it will take you some work to set it up. But I think if you've
got a CRM that's running, I mean I'll tell you what that CRM saves
my butt every month, and more than that, by being able to
communicate easily with people that are subscribed to me and people
that I want to reach out to. So it's absolutely worthy investment
for bosses. So thanks again, tom, for your words of
wisdom.
26:59 - Tom Dheere (Co-host)
You're amazing. Thank you, as always, for having me.
27:01 - Anne Ganguzza (Host)
Yeah, bosses. Big shout out to our sponsor, ipdtl. You too can
connect and network like bosses, like Tom and myself, real bosses.
Find out more at IPDTLcom. Guys, have an amazing week and we'll see
you next week. Bye.
27:15 - Intro (Announcement)
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