Apr 9, 2025
BOSSes Anne Ganguzza and Danielle Famble discuss the critical role of marketing in the voice acting industry. They explore various marketing strategies, including the importance of having a professional website, effective SEO practices, and the role of direct marketing. Learn about the impact of high-quality demos, the significance of direct marketing, and the potential returns when executed correctly. They touch on direct marketing services like VO Boss Blast, emphasizing targeted marketing without the spammy aftertaste. The BOSSes further explore the roles of online casting platforms, agent representation, and direct marketing, emphasizing the importance of diversifying marketing efforts and understanding the financial commitments involved.
00:01 - Rick MacIvor (Ad)
Hi, this is Rick MacIvor with the VO Video Village YouTube channel.
You know, when I started doing voiceover, I listened to the VO Boss
podcast religiously. It was my go-to source of information about
the industry and I still listen to it to this day. Every week
there's an amazing new guest and Anne is able to really get some
great information. I just love it. So thank you so much, Anne,
looking forward to next week's episode.
00:33 - Anne Ganguzza (Host)
Hey, amazing voiceover talents. Do you ever wish boss marketing was
as fun as it was being behind the mic? Well, check out my VO Boss
Blast. It's designed to automate and make your marketing simpler.
You'll benefit from your very own target marketed list, tailored to
meet your goals and your brand the VO Boss Blast. Find out more at
voboss dot com.
01:00 - Intro (Announcement)
It's time to take your business to the next level, the boss level.
These are the premier business owner strategies and successes being
utilized by the industry's top talent today. Rock your business
like a boss a VO boss. Now let's welcome your host, Anne
Ganguzza.
01:19 - Anne Ganguzza (Host)
Hey, hey everyone, Welcome to the VO Boss Podcast and the Boss
Money Talk Series. Hey everyone, Welcome to the VO Boss Podcast and
the Boss Money Talk Series.
01:28
I'm your host, Anne Ganguzza, and I am ecstatic to be here once
again with the one and only lovely Danielle Fanbel. Hey, anne, so
good to see you. Thank you for having me back on the
podcast.
01:37
Awesome. Oh my God, it's such a pleasure talking money with
you.
01:41 - Danielle Famble (Guest)
Oh, I love it, I love it.
01:43 - Anne Ganguzza (Host)
I love money. I love money. I still have that segment when we
talked about say it along with us bosses.
01:48 - Danielle Famble (Guest)
I love money.
01:51 - Anne Ganguzza (Host)
So, speaking of money, we've talked a lot about investing money and
receiving money and saving money, saving money, but one thing that
we haven't really delved into so deeply is investing in money in
the market, right? Because, in reality, we can't make money if we
don't have a market to sell to, and we really need to be able to
get in front of people in order to say hey, I'm here, I have a
product and you are absolutely able to buy. Yeah, marketing your
services, yeah are absolutely able to buy.
02:23 - Danielle Famble (Guest)
Yeah, marketing your services.
02:24 - Anne Ganguzza (Host)
Yeah, marketing your services. So, yes, it is absolutely related to
financials, because you need to invest in marketing yourself money
and time, and so I thought it'd be a good time to talk about the
different types of marketing that are out there, like how is it
that voice actors acquire jobs? I think there's four. Is it
that?
02:46 - Danielle Famble (Guest)
voice actors acquire jobs, I think there's four, four ways, right,
Danielle? Yeah.
02:52 - Anne Ganguzza (Host)
There's direct marketing. We'll go over all of these as we go
through the podcast. So there's direct marketing there's pay to
plays Sure, yeah, there's agents Okay.
02:59 - Danielle Famble (Guest)
Yeah.
02:59 - Anne Ganguzza (Host)
And there's one of my favorites, which actually just happened. The
other day I got a direct inquiry on my website from someone that
was looking to hire a voice my voice because they'd come to my
website and they listened to my demos and they asked me what would
it cost to do such and such, and so that would be your website
slash SEO, which one of my favorite types, because I really didn't
have to work hard.
03:23
I had to work hard to get the SEO, so that I could be found, but
it's nice when people find me because they've already listened to
me, and so that is what I consider a warm lead.
03:33 - Danielle Famble (Guest)
Mm-hmm. Yeah, and it's actually one that you have so much more
control over as well, because you can choose what you put on your
website. You can choose how much SEO marketing that you do, how
much money you put into your SEO marketing, and then, when it's out
there, people find you and they know a lot about you because you've
already put a lot of time and energy into cultivating and curating
what they see when they come to your website.
03:58 - Anne Ganguzza (Host)
So, yeah, I mean, since we're already on the topic, right, let's
delve deeper into that.
04:02
Because when I ask people like, what do they have money to spend
on, I mean it's almost like a last ditch effort.
04:07
I feel like that voice actors say, oh well, I've got to get a
website up, but I don't think they understand the importance of
having that online storefront because, honestly, that works for you
24 seven. If you have people finding you on your website, that is
your marketing investment that is available day in, day out, 24
hours a day, and the cool thing about it is is that you can
showcase your product with a good demo. By the way, when you
showcase that product and they listen to that demo and then they
inquire and you make it easy for them to inquire about your
product, then I say that you haven't had to audition. You know it's
a warm lead and that lead is usually quite effective because then,
once they inquire, you can ask for more information and then start
a negotiation process which, again, is absolutely under your
control, and it's probably, I would say, one of the easier. Once
you've got your website up and running and you've done the work to
get good SEO, it's one of the easiest ways to acquire work and to
get paid.
05:08 - Danielle Famble (Guest)
Oh yeah, and it comes directly to you. So you're not there's no
friction of having to speak to your agent or your representation or
going through a portal on like pay-to-play sites. I mean, it really
is just direct and you can really cultivate how that relationship
how you want to. You can ask them if they want to do directed
sessions with you so they can see your process a little bit more in
depth. You control, like, how quickly you are or are not responding
the negotiation process huge. But, yeah, having them be able to
find you and typically that is finding you via, like a Google
search or that's finding you through social media, if you've done
any social media touches as well. They could even find you on
certain websites that you are on, for example, like a pay-to-play
website.
05:53
But then you have your demos. You also have your email address,
your website, so there are different ways that you can sprinkle
around the essence of who you are and your digital storefront, hang
your shingle out there and you can point it back by using SEO. You
can guest blog, you can be on podcasts, you can do so many other
things that bring awareness to who you are. That points a potential
client to you, to your website, and then, when it's there, then
they can take a look and see everything that you've curated for
them to see about you and possibly working with you.
06:26 - Anne Ganguzza (Host)
Absolutely. And so think about it, guys, when you shop online,
right. So these are important things to know right about your
website. When you shop online, what is it that you're looking for?
Or when do you shop online? Right, you shop online when you have a
need, right, and so, typically, people that are searching at the
Google prompt or they see something that you might have curated on
social media, they've been sparked because they have a need, and
this is the very essence of marketing, right, because you need to
contact those people. They need to be ready, right, or they need to
be preparing to be ready, or they need to be researching the buy,
and you are there in front of them, and that is probably half the
battle, if not the majority of the battle is to get there in front
of them, and then, when they have the need, they're going to
buy.
07:13
So I'm always talking about well, I shop for fashion, for lipstick,
and when I have a need, I will go to the Google prompt or I will go
to a website that I know, right, a brand that I know and I trust
and I've purchased from before. So that's always a good reason to
have a website, right, people who you've worked with before they'll
go to your website again. They might be showing your voice to
somebody else. They might just be coming to contact you again to
get your email address, but having people come to you is, I think,
the majority of the work, and so make sure that your website is
easy to navigate, make sure that you have your product displayed
promptly and like right up at the top so that they can hear your
voice, and also all of your contact information so that they can
get in touch with you.
08:02 - Danielle Famble (Guest)
They know how to find you.
08:03 - Anne Ganguzza (Host)
Yeah, and you don't have to do the audition. That's what I say. You
don't have to be like it's 24-7, because a lot of times the other
types of marketing we're going to talk about is your pay-to-plays
or your auditions, because you have to do a little bit of work
first and then you get cast, but with your website it sits there,
available and it works for you, and so make sure your SEO, which is
your search engine optimization, is up to snuff on there. And it
used to be that people paid for SEO. I don't know, do people pay
for SEO much anymore?
08:33 - Danielle Famble (Guest)
It became almost like a scam at one point.
08:36
I do. I actually pay for SEO. I've paid some people to help me
navigating, like acquiring backlinks and making sure that anything
that is out there on my website or pointing to my website is
something that Google likes and can help someone find me. If there
are certain keywords that I want to be found for, if someone's
searching in Google, I want to be able to make sure that I rank
high for those. So it is definitely something that you can
definitely invest money into and I would say, probably hire someone
who knows how to do that, and that is a wise use of your
investment. If that's what you choose to do, you can absolutely do
that, and you can also just take care of what is on your
website.
09:18
So make sure that your brand is exactly what you want people to
see, and you need to reverse engineer it. Think like a buyer. Think
like if I'm looking for a voice actor who sounds like this
particular type of brand. Make sure that you've showcased that
that's what you do and showcase it in a way that is easy to digest
and that people can take it for what they need. For example, make
sure your demos are downloadable. If they need to like, take off
demos off of your website. If they know how to reach out to you,
make sure your email address is on it, not just a contact form.
Make it so that if you were a person who was looking for you, they
would know how to find you just on your website.
10:02 - Anne Ganguzza (Host)
And make it quick.
10:03 - Danielle Famble (Guest)
And make it quick Make it quick and painless.
10:05 - Anne Ganguzza (Host)
Quick and painless right. You don't want to make it hard on your
potential clients, so we could probably have an entire episode and
I know I have had previous episodes on websites and how important
they are, but in terms of the marketing of you, they're critical.
So don't leave that to be like the last thing that you do or the
thing that you don't want to invest your money in. Because I'll
tell you what, for me, when I shop, a website literally is the
clincher for me, because I want to make sure that that website
looks professional, that it looks trustworthy and it has the things
that I want on it, that I can see I can get the information
quickly, because I don't have a lot of attention span and I don't
have a lot of time, right.
10:46 - Danielle Famble (Guest)
And it's not a set it and forget it kind of thing too. It's
something that needs maintenance, which also requires money and
time, because certain plugins need to be updated, your hosting
needs to be updated, and maybe you even need to refresh what's on
your website. Maybe it's that your demos get updated, or any videos
or social proof of what you've done needs to be updated as well. So
this is not a set it and forget it. This is something that requires
maintenance, and that maintenance does require time and money
investments Exactly.
11:16 - Anne Ganguzza (Host)
Now let's talk about, like I said, we could go on forever about
this, but let's talk now about the second method, and these are in
no particular order. I'm just having to be thinking of pay-to-plays
and online rosters, right, yeah, and there's lots of different
places out there that can help you to write a great profile. If you
are unfamiliar or you're scared about writing about yourself. Lots
of places out there that have helpful hints on how to write a good
profile and also have your products ready to upload or be on
display, right. So have those demos and make sure those demos are.
You know, again, that's your product, so make sure those demos are
good demos, or those samples are good samples, and that they make
you shine. Okay, not just like oh, I created a sample, let me
upload it, because, again, you're going up now against other people
At this point.
12:08
You're on a website that has other people that have products as
well that are displaying, so you want your product to be the best
product, right? You want your product to look the best, you want
your product to sound the best. It's all in like the display, like
if I'm working in retail and in clothing and if you walk into a
store and it's just real pretty and it's got a good feng shui about
it, then you're like, oh, I'm more apt to buy. So if you've got a
demo and it just kicks butt, I mean, people, I think, are going to
be impressed by that. And there's so many differing opinions on
like, do you need a demo these days? Well, I think you need
something that absolutely exemplifies and showcases your voice, and
it's very best. And so a lot of times when you're beginning and
you're just starting out, you don't know what you don't know and
you don't have an ear for it.
12:52
So that's when you trust a good coach demo producer. But the
pay-to-plays are an investment, right? Your demos, your product is
an investment. Your online casting, well, pay-to-plays for sure are
an investment, because there's typically a membership involved in
that and online rosters can be an investment. It can absolutely be
an investment of your time, maybe, I don't know. I don't know any
online rosters, though, except pay-to-plays, that ask you to pay a
membership fee. Do you?
13:19 - Danielle Famble (Guest)
Danielle Right? No, I don't really know of any online rosters that
ask you to pay a membership fee. That sounds to me more like a
pay-to-play. But the idea of making sure that your marketing
everything that you're offering on your portion of the pay-to-play
is professional and showcases what you do well is really important,
because you are, if you think about it, like being in a grocery
store and you're in like the ketchup aisle. There are several
different brands of ketchup.
13:45 - Anne Ganguzza (Host)
There are so many ketchups, yeah.
13:46 - Danielle Famble (Guest)
So what are you choosing and why? So you really want to make sure
that, like your portion of the digital landscape that you're taking
up on, that pay-to-play represents who you are and the branding of
it, like ketchup label, for example really showcases what it is
that you do and what you do well, and again, how people can contact
you. If it's through that pay to play, cool. If it is to your
website, then that's sort of a second link to making sure that
there's consistency.
14:13 - Anne Ganguzza (Host)
Yeah, now, in terms of marketing, right, what's important in the
marketing of that, right? So, on your website, it was important
that you had SEO, so people knew where to go, right, they know how
to get to your place, they get to your online storefront, and
that's done through the actual verbiage that you have on your
website as well as, let's say, social media and emails that drive
people to your website. Now, with online casting and pay-to-plays,
right, online casting and pay-to-plays, they're doing a lot of the
marketing for you as well, because their SEO already includes a lot
of voice actors. So, when people are searching for that voice actor
or corporate narration voice or whatever they're searching for,
because they have a series or a bunch of voice actors on there,
their SEO is already working in their favor. Plus, they're probably
doing their own marketing because they want to get clients
in.
15:01
I mean, that's like one of the roles of an online pay-to-play is to
get clients in because they have a need, right. So at this point
they have a need and now they go to the pay-to-play or the online
roster and now they have to choose right, and again, like you said,
just like in the ketchup aisle, you want to make sure your ketchup
is the best and your ketchup stands out and that your brand is
really represented well. And so the marketing investment there is
your investment in that membership, as well as the investment of,
let's say, your product right to have a great product so that it
stands out, and the way that you're writing that description right,
and the things that you can control on the pay-to-play or the
online roster.
15:39 - Danielle Famble (Guest)
Yeah, and recognize that you are in that particular marketing
instance. You are attaching your business on the back of another
business, exactly so making sure that you agree with how that
business is running. Maybe you don't choose a particular pay to
play because you don't agree, but know that you are attaching your
business to another business, so that business's success is also
your success. But you need to make sure that it's not the only way
that people can find you, which is why, like this four-prong
approach I think is really smart, just making sure to
diversify.
16:13 - Anne Ganguzza (Host)
Yeah, absolutely, you're right, don't put all your eggs in one
basket, right? I've seen that around. You know you want to make
sure you don't put all of your time and all your investment in just
a pay-to-play, because there's lots of different ways to acquire
work, and so that was the second way, and again, we could have a
whole podcast episode just on pay-to-plays, which we might do. But
our third one that we're talking about is agent representation,
maybe management right and management right. And so in that
marketing instance, right, the agents have a relationship right, or
the managers have a relationship with either other agents or with
potential clients, and those clients depend on the agent or the
manager mostly the agent right Because the choices to them by just
searching at the Google prompt are overwhelming.
16:57
There's a lot of voice talent out there, and so they might have
worked with an agent for many years and they trust that agent, and
that agent is the one that probably gets them the short list right.
They have dependable, qualified voice actors on their roster. They
have an audition which they'll give to the agent. The agent will
then distribute it to their roster and then at that point they'll
get back those auditions and the agent will shortlist, for the most
part the agent will shortlist and then send that shortlist to the
client and that kind of keeps the client's decision-making process
make it a little bit easier, not as overwhelming- yeah, it's a
little bit more of a curated way to get what you're looking for and
again, that's connecting that to another business.
17:43 - Danielle Famble (Guest)
So as long as that agent or manager or whomever has these robust
relationships with potential buyers, then you're riding along on
that relationship. So it also then means with your marketing is
making sure that your agent knows everything they need to know
about you, and so it's managing that relationship with your agent
and making sure they have what they need. They have your most
updated demos, they have your most updated work. They know if you
have conflicts and you can't audition for certain things. It's
making sure that you have watered that relationship and you managed
until the garden of that relationship, because it's not just with
your demos or what you've done, it's also making sure that that
interpersonal relationship is healthy.
18:28 - Anne Ganguzza (Host)
Right, and so your financial investment with an agent or a manager
right is usually going to be a percentage of the job that you get.
So you're going to have to have number one to get a good agent, you
probably need a really good demo. There's going to be the
investment in getting a really good demo. Especially because agents
and managers typically work in the broadcast part of the industry.
You want to make sure that you have a tip-top demo because they're
very busy people. Typically that's going to be like your demo is
going to get you in the door. That in the recommendation
probably.
19:01
So there's the investment in that. And then there's the financial
responsibility. If you audition for the gig, it's going to be your
time in auditioning right for your agents. And also, when you get
the gig, it's going to be a percentage anywhere from 10 to 20
percent. And then managers typically are nurturing relationships
between you and an agent, and then you're paying a manager as well
a certain percentage. So there's your financial investment in that
leg of the marketing.
19:28
And then finally, we have, after that, we've got the SEO. We talked
about your investment, which was investment in your website, in
your product, and then your negotiation skills, your pay to play or
your online rosters, is your investment in the membership, in the
investment in having a product that stands out and, again, having a
great demo, having a way to make sure that your brand stands out
for that. And then we just spoke about the agent manager. Right,
your financial investment is going to be the percentage, it's going
to be your demo and it's going to be your percentage that they're
going to take once you get the gig. And what is our last
one?
20:02
I've been cracking my brain like, oh God, what is the last one?
We?
20:05 - Danielle Famble (Guest)
have four. I was looking for the last one.
20:08 - Anne Ganguzza (Host)
I was like I hope she pulls it out because I can't SEO pay to
plays, SEO pay to plays managers, agents, oh, direct
marketing.
20:15
Yes, absolutely so, and one of the reasons gosh, I should know that
is direct marketing. I think is probably one of the most
unpredictable and probably difficult, but can be really, really a
great payback if you invest in it. So there's probably the most, I
would say, unknown investment in direct marketing, because direct
marketing is you contacting a potential client, and so how did you
get those leads? It's either leads that you've curated yourself
right Through mining the internet, linkedin, getting contacts at
companies.
20:51
And yeah, and so you're reaching out to them directly, and so
there's a whole issue of, okay, you got to be careful to not be
spammy. So there's your time investment with that and you have to
be careful that you're not spamming, because how many of us have
gotten an email from somebody we didn't know that?
21:06
is peddling their services and we kind of get upset right and we
say I didn't ask for this. So you have to be very careful, be spam
compliant, which is why I created, by the way, the VO Boss Blast,
and I don't want this to turn into a whole VO Boss Blast marketing
effort by me. But I'll tell you why I created it. Because I didn't
have a ton of time to do auditions right. I auditioned for my
agents only. I didn't have time to be on a pay-to-play to audition
10, 20 times a day.
21:34
So I created a direct marketing product called the Boss Blast,
which basically just gives me a list. I purchased a list that is
curated by another entity and basically is continually updated. So
that was not a cheap list. I don't sell the list to people, but
what I do is I use a portion of that list and I market to that list
for you.
21:56
Now, the one advantage of the direct marketing on that list, as
opposed to just mining the internet and sending somebody an email
saying, hey, I'm a voice artist and if you need my services I'm
here and blah, blah, blah, which could be considered spam is that
the people on this list have already agreed for the VO Boss domain
to market to them.
22:14
So therefore I market for you on behalf of my domain and so they've
already said it's okay to market. So I've got about 90,000
creatives on this list, and it's not that you couldn't buy that
list either, but I spent thousands of dollars on the list, so I
mean you can certainly make that investment yourself as well. The
other thing that I invest in in order to send that email or to send
out lots of email at one time, is investing in a mail service and I
use ActiveCampaign, so I spend thousands of dollars on that as
well. So in order to recoup those costs, I offer it to a small
percentage of the voiceover community if they want to market and
use a portion of that list. But the most important thing about
direct marketing is understanding. So the investment is you're
going to pay somebody to direct market for you or you're going to
spend the time curating the leads and then that's not like
something you can do overnight and you can't send to a thousand
people at once.
23:06
However, you're investing your time in that, and typically in a
marketing class too, because you want to make sure that you're not
being spammy, and a lot of people need help marketing A direct
marketing product like VioBoss it is a paid thing. We market for
you. The one thing that you have to understand about direct
marketing it's very effective. However, you have to understand that
timing is everything on a direct marketing campaign, because I tell
people like this I have a need for shorts when the summer comes
around and I subscribe to the Old Navy list, I always use Old Navy.
I don't know why, but I subscribe to many lists, but Old Navy sends
me three to four emails a week. I've agreed to allow them to send
me emails because I made sure I checked that box that they can send
marketing emails, but I don't buy right, every time they send me an
email, I do not buy. As a matter of fact, the only time I buy is
when I have a need, right, do I have a need for shorts? Well, I've
got 20 pair of shorts that I just bought this past season, so do I
need another pair. I don't know. Maybe what will convince me that I
need another pair is if I maybe figure out oh, but these are cute
and they're the right, price, right or whatever it is. However,
they've been packaged in that email to say, hey, either there's a
sale and I'm not suggesting that voice actors create a sale, but I
mean theoretically you could. I mean I have knowledge. I have
knowledge that there's a new season, it's summer and these cute
trending shorts are at Old Navy. I must have them right. So I have
a need.
24:32
I click on the email right that says Old Navy's got new summer wear
and I look at what's on that email and I have an interest and now I
click right because I might want to consider buying. When I click
and I go to that website, I want to make sure that website is
trustworthy. I want to make sure. Well, old Navy, I already bought
from them, so I trust them. But it could be a new brand. But when
it's a new brand and I'm not familiar and I haven't purchased
before, I make sure that that website looks legit, not familiar and
I haven't purchased before. I make sure that that website looks
legit and I do research to make sure that they're legit and then,
if everything happens and the timing is right, I click to buy your
voice acting product. Your voice is the same exact way. So I ask
you, danielle, how many times does Old Navy need a voice to sell a
product? Is it every day? It may not be every day.
25:21 - Danielle Famble (Guest)
They might want to change their marketing once a season or every
couple of years, you never know, but it's not daily.
25:29 - Anne Ganguzza (Host)
It's not daily. So you have to understand when you're paying for
direct marketing or your direct marketing on your own right. If you
send one email to a thousand people on a list or no matter how that
gets accomplished, you may not even get somebody. People might open
the email but you may not get a purchase. So you cannot expect from
direct marketing because it is such a timing related thing, you
cannot expect that. Well, I paid someone to market for me and I
sent out a thousand emails. I didn't even get anybody that wrote
back to me. Well, do you write back to Old Navy when they don't?
You know what I mean.
26:04 - Rick McIvor (Ad)
Old Navy sends me emails three, four times a week Do.
26:07 - Anne Ganguzza (Host)
I write back to them to say no, I have no need, I'm sorry. Or hey,
do you have shorts? Like no, I just don't. I look at it, I open it.
Maybe I go to the website and click. So just keep that in mind when
you are direct marketing.
26:22
And, by the way, for my VO Boss Blast, we do go over who opens your
email because we can track that, because I purchased these
services. My ActiveCampaign server actually tracks who opens the
email and it tracks who clicks on email. So if we put a click in an
email saying go to your website, I'll know that they went to your
website. Now do I know if they purchased? No, I don't. Only you
know that, only you know if they've sent an inquiry. Once they've
gotten to that website, which was the very first marketing method
we talked about right, they've looked at your website and if you're
unknown to them, they look at it. They see something and it sparks
trust and they listen to your voice. It's accessible and they like
it. So then they get to know you by seeing your brand, which you've
represented on your website. So they know, like and trust and that
will give them a reason to buy.
27:11 - Danielle Famble (Guest)
And what I like about your Old Navy example is, for a lot of
people, and myself included, I've been personally really afraid of
direct marketing because it feels like it's such a heavy lift and
you've always got to be doing it and there's just so much to do and
how do you have the time to send out you know a thousand emails or
what have you.
27:31
But the point that you're making and the point that I'm receiving
from what you're talking about is really that this is sort of the
engine that is constantly running in the background to bring more
leads into your business, or at least more eyeballs on your brand,
so that they can see who you are. When they are ready, then they
will be reaching out to you. But you have to constantly be doing it
and it can just be a little bit at a time, but just one touch is
not enough. So you have to continually put in the energy and the
effort for it and then, going back to the finances of it, recognize
that you will either be paying with your money or with your time.
You can outsource these things and it is something that is possible
to outsource that somebody else is doing it, which is exactly what
the VO Blast is yeah, and people will say and my blast.
28:16 - Anne Ganguzza (Host)
If you decide, after you send out an initial blast which introduces
by the way, it introduces you to the list that I've created for
you, and then after that, it becomes top of mind, just like you
said, continually, they've got to be reminded, like I forgot, oh, I
forgot, that Old Navy has got a new. If I don't see it in front of
me, I might forget. So I need to be reminded. So, even if I don't
open the email, I need to see the email coming through my inbox,
right, that it's coming from Old Navy and the subject line will
say, right, summer sale or summer fashion. And then I'll be
reminded. Yes, now the time is right, let me click, let me go, let
me see if it has what I want and I will buy if it, you know, if it
suits all of my needs. So just know that reaching out to someone
once a month, which is what we do in reality, I could be reaching
out for you a couple times a month and I've thought about changing
up my product offering to allow maybe two times a month. That is
not spam, that is absolutely not spammy and I, by the way, I want
to make sure that we're not spamming people, because if you
yourself have been spammed, you know how off-putting that can be
and that can take a promising lead and just kill it forever,
because I've had people who have reached out to me trying to sell
their services and I've been completely turned off and I basically
blacklist them. So, as a provider of this sort of service, I have
to be careful that VioBoss is not sending spammy messages. So keep
in mind, if you ever are interested in that, you can find out more
at that. Vioboss is not sending spammy messages. So keep in mind,
if you ever are interested in that, you can find out more at the
VioBoss website. It's called the VioBoss Blast and I can also talk
to you about the specifics of it.
29:48
But I am very protective of my domain. I make sure that we're not
spamming. Your email goes through my eyes every single time, so I
want to make sure that I'm protecting my brand as much as I'm
protecting your brand. But yeah, so your financial investment there
will be in your time curating leads yourself right for direct
marketing and then being careful that you're not spamming or
investing and outsourcing it to someone like a VO Boss Blast like
myself or somebody else to do your marketing for you. Be
careful.
30:16
I will just say, if you're buying a list because I'm selling you
marketing to a list, I'm not selling you a list. The list, I happen
to know, is a reputable place that constantly updates their
contacts so that if somebody doesn't work for the company anymore,
they're taken off the list. I don't send emails to a stale list and
I don't give you a list because of that Number one. You don't know
how long that list has been around. You didn't verify those people
and you didn't find out from those people that they've allowed you
to send them email. You've not gotten permission.
30:47
So I'm the one who has permission based on the list that I am
curating for you and then sending email out on behalf. So your
investment there is, whatever it costs, to outsource the marketing
and the generation of that email to a permission-based list. So,
wow, so that was a lot. Yeah, that was a lot, but it's so
important, bosses, that you understand that without people having a
need for your product, for your voice, your business, won't exist
for your product, for your voice, your business won't
exist.
31:19 - Danielle Famble (Guest)
And that marketing is a huge way to keep your business flowing,
because either you are doing the direct marketing yourself or you
are connecting your business to other businesses. But it does
require a time and financial commitment to keep all of this up and
it has to be done on a daily basis, and even including auditioning.
Auditioning is marketing. So auditioning on all of these different
platforms and your own is ways to market yourself as well. So this
is just. It's got to constantly be happening in order to bring your
business continual revenue.
31:52 - Anne Ganguzza (Host)
Yeah, absolutely, and so there is a financial investment
everywhere. It's so funny, danielle, because this series on money.
It's funny how much people don't necessarily want to talk about it,
but it's in every single aspect of our business, of our
performance, of our auditioning, of our it's your time or your
physical money that is involved and we have to be conscious of it
and we have to be educated about it and we have to be accepting of
it, right.
32:18 - Danielle Famble (Guest)
Yeah, absolutely.
32:19 - Anne Ganguzza (Host)
Which is what our series is attempting to do for the bosses out
there, danielle, and I'm so grateful that I get to talk to you
about it, because, god, you just bring so much to the table. Thank
you so much.
32:28 - Danielle Famble (Guest)
Thank you so much, anne. I love talking about this and I think that
having an open and honest dialogue about money, about how we can
have it, make more of it, make it grow, how we can bring it into
our lives and our businesses, is really what helps us impact the
world around us, because it requires money and there's nothing
wrong with that. In fact, it's wonderful and, as we always say, I
love money and I love talking about it.
32:53 - Anne Ganguzza (Host)
All right, bosses, we love money. Go out there and market. Thank
you again, danielle. This has been a really great episode. I'm
going to give a great big shout out to our sponsor, ipdtl. You,
too, can connect and network like bosses. Find out more at
IPDTLcom. Bosses, have an amazing week. Go out there and market
yourself, and we will see you next week. Bye, bye.
33:16 - Intro (Announcement)
Join us next week for another edition of VO Boss with your host,
Anne Ganguzza, and take your business to the next level. Sign up
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industry revolutionizing tips and strategies and new ways to rock
your business like a boss. Redistribution with permission. Coast to
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