Mar 5, 2024
Join BOSS Anne Ganguzza, alongside guest co-host, Lau Lapides, as they explore the landscape of female entrepreneurship, including in the voiceover industry. Listen in as they discuss the historical and contemporary hurdles women have faced, from the 1950s through modern times. Lau shares her experiences in juggling motherhood and a professional career, providing a real-life perspective on the intricate dance of working from home with children. Anne discusses her non-traditional path to business success in the tech and VO industries. This conversation celebrates the resilience and creativity of women who are redefining success in their entrepreneurial journeys.
00:01 - Intro (Announcement)
It's time to take your business to the next level, the boss level.
These are the premier business owner strategies and successes being
utilized by the industry's top talent today. Rock your business
like a boss, a V-O boss. Now let's welcome your host, Anne
Ganguzza.
00:20 - Anne (Host)
Hey everyone, welcome to the V-O Boss podcast and the Boss
Superpower series. I'm your host, Anne Ganguzza, and I'm here with
my special, awfully lovely boss guest, co-host Law
Lapides.
00:32 - Lau (Co-host)
Oh, thank you, Annie, hey Lau. Thank you, hey. I'm excited about
our topic today.
00:38 - Anne (Host)
Well, yeah, so Law, I've been watching Lessons in Chemistry and
that is on Apple Plus for those of you who have not seen it. But
basically it takes place in the 1950s and the main character who is
Elizabeth Zott? She has a dream of being a scientist and works in a
lab, but she is constantly challenged by a society that says women
belong in the domestic sphere. And I just watched the episode and I
don't want to give away too many spoilers, but I'm going to give
away one spoiler here. So, guys, if you want to watch it and you
don't want to have a spoiler, just turn this down right now for
sure.
01:14
So basically, she gets fired because she's pregnant. So now that
I'm going to date myself. But I said to my husband, jerry, that
doesn't make sense, they can't fire her for being pregnant. And he
goes oh my gosh, back in that day they absolutely could. And I was
like whoa, that just blew my mind and I thought, gosh, I think
women have it hard now these days. And that's what I want to talk
to you about Law, because I just want to talk about what it's like
to be a female entrepreneur. And I want to talk to you because
you're one of the best entrepreneurs I know. I mean, you run a
studio, you're a talent agent, I'm a demo producer things that
aren't typically prevalent, I guess, even now in today's day, for
women to do so I thought we should talk about that today.
01:58 - Lau (Co-host)
I love the leading lady subject. I just think it's one of my
favorites Absolutely. And you're right about that Jerry's right
about that Because I remember my mom talking a lot about that that
even into the 80s, 90s and 2000s in corporate America there was
something called the mommy track. So anyone who was training for
financial advisor, accountant and such was very careful about what
they said about getting married or having children, because they
didn't want to be rerouted into the mommy track, meaning they're
capped in every way.
02:33 - Anne (Host)
They're capped on promotion, they're capped on salary, they're
capped on all of this, they won't get their job when they come
back. And it's funny because, now that you mentioned that, I do
remember that in the 2000s and it's incredible to me. So here we
are entrepreneurs, bosses, out there, you're entrepreneurs as well,
and I don't think that this needs to be. This is certainly not a
discussion where we're just going to be bitter and
complaining.
02:55
However, I think we need to talk about some of the hardships of
being an entrepreneur. First of all, being an entrepreneur is a
hard thing. What sort of hardships have you encountered yourself,
Law, and how have you overcome them? Because I think that we can
learn a lot from that, from your story.
03:12 - Lau (Co-host)
Such a great question, that's such a huge, open-ended question and
the first vision Annie that came to my mind was a client that I
work with, a coach on Zoom, and she's a mom and she has a couple
younger ones, meaning under the age of like 12, a couple young
kids, and when I'm coaching her as a voice over talent, the kids
are running in and out of her studio, in and out of her booth, in
and out of her curtain and one side of it she's a great mom, like
she's really patient, she never yells, she's just great. But one
side of me I have to be honest with you. I'm going to be honest
with your people because they deserve it. One side of me thinks
it's awesome because she can work from home, she can multitask, she
can save money, she can still be a mom and be a good role model to
them so they can see her working and being impassioned. The other
side of me is irked, irked to death, because I'm thinking to myself
you're not going to do that with a client, right? You're not going
to do that if I represent you and send you out, and then your
little kid is pulling down the curtain in the booth right, and I
lose trust in that situation. I'm going to be honest. Maybe it's a
non-PC thing to say, but that's how people think when it comes to
running something. So is a fine line, I think, and I was one of
those.
04:35
I raised two children. I was one of those moms where I raised them
out of my studio. I actually homeschooled them as crazy as that
sound. We had a whole village of people working with them and it
was out of my studio and I was constantly multitasking the noise
level. I'm killing each other, legos everywhere, them under the
desk, and there was a beauty to the whole thing that there was this
bonding that you could go through with them. And then there was a
horror show as well, because it was embarrassing and there were
clients there and some clients love the kids and others hate
kids.
05:10
So it's like there are all these levels and layers to that kind of
parental mindset, at least from my perspective, that you have to go
through step by step, year by year, age by age, and it changes, and
it changes often dramatically. It never stays the same Absolutely.
And women, no matter how progressive the male is, whether they're a
husband, a partner, a friend, whoever maybe they're working from
home, maybe they're whatever I find more often than not with all my
friends, all my female colleagues, it falls on them, the heavy
falls on them. There is still this mindset in 2024, that I got to
go to work, I got things to do, I got priority tasks, but because
you're a female, you're so good, you can handle it all, you can do
it. You take the reins while you're trying to run your
business.
06:05 - Anne (Host)
Sure, that's the thing, and I think that also there are many, I
would say, women pioneers of many different things, and I am of the
belief that, yes, women sometimes have to work three or four times
harder in order to get any type of credit, and a lot of times there
are women who pioneer things who never get credit and ultimately
that is very frustrating and I find it even today, as progressive
as we've become, I mean, there's still a long way to go, I
think.
06:34
For number one, just to be an entrepreneur, I think it's looked
upon in terms of, like gosh, when I was trying to get a loan when I
worked for myself full time, I felt like I suffered a little bit
of, I don't know, discrimination. It was very difficult to assure
things like loans, where I feel as though a male counterpart would
be able to get a loan a heck of a lot easier if they were an
entrepreneur. Also, just getting ahead, I'm going to say that right
now there's not a ton of demo producers that are females out there
in the industry and I feel like it's tough trying to get noticed
out there because there's not many of us out there, and then
ultimately, it would be nice if there was recognition, maybe more
recognition for the female demo producers out there and I'm just
talking about demo producers, but just female, any entrepreneur out
there and it wasn't that long ago, really, that women couldn't even
get loans.
07:30 - Lau (Co-host)
They couldn't even open a bank account without permission from
their husband. It wasn't that long ago. So, when you think about
just the freedom of being able to have credit go into debt, who
would call that a freedom? But I mean the point is, it's like it's
an independence as a business owner to be able to say, okay, here's
what I'm investing in, here's what I'm incurring for debt, here are
the accounts I'm going to do, here's my investments for retirement.
And, as a woman, there's a tremendous freedom in independence, in
being able to do that. It's not to say that you shouldn't have a
team or a partner people helping you and working with you. It is to
say, though, that you should take that right, and you should run
with that ball and enjoy the right of being able to do these things
that we could not do even 30 years ago some of those.
08:24 - Anne (Host)
Well, I've spoken to people about this. We even had a podcast
episode where we talked about what we did prior to our businesses
today, and I was a female engineer in the late 1980s. That was kind
of a tough road. And then I went into technology as a female and
that was also a tough road, and so being a female entrepreneur is
even tougher. Sometimes I'm finding certain things are difficult
difficult for us to achieve, difficult for us to get recognition,
difficult and, like you said, with the loans and all of that, it's
just so interesting. So, la, what do you do to progress and move
your business forward as a female?
09:04 - Lau (Co-host)
entrepreneur. Yeah, it's a hard thing to answer. I mean, there's
one technique that I found myself doing just kind of like, in an
autonomic kind of way. It wasn't a planned thing, but I noticed
there have been situations where I've been with many men or all
male like. Let's say, I'm in a conference room or I'm online and
I'm in a meeting and there happens to be very male heavy, which I
adore, and I have, like you do, many, many male colleagues which I
absolutely love working with.
09:30
But I find there's a different dynamic that happens in the way I
communicate versus the way this kind of energy communicates, and
oftentimes I find that I start to role play, or I'm either seen in
a certain light or I start to role play, and usually it's like the
role play of the mother, the wife, the sister, the whatever that I
know. To some degree they're seeing me in just because of the
qualities that I exude, sure, and I kind of role play with that
meaning. You know, I don't play a character, but I role play in the
sense that I know that they're looking at these qualities and I
also know that there are times where they just bulldoze right over
me like they literally won't hear what I'm saying because they're
in the middle of their communication and I let that happen. I let
that ride. I feel actually empowered by that because I know I have
no problem.
10:24
This is a technique we always taught live presenters. I've no
problem interrupting them culturally, doesn't matter to me whether
it's appropriate or not. I have no problem talking right over them.
And I found that in order to redirect energy, sometimes you have to
be culturally rude as a woman, because you have to have your voice
heard Absolutely. And you have to have that without and here's the
thing we were talking about in the last podcast without ruining or
stomping on their spirit, without making them feel like I'm at them
or I'm hurting them or a threat. I think that there's a fine line,
there's a strategy in that, like how you strategize, like being
heard, inserting what you need to insert into listening
attentively, but making sure you're not the daisy on the wall.
You're not forgotten Absolutely.
11:15
And that's on us. I mean, it really is, that's on us. I could
easily sit back and get really angry at that and say I can't even
get a word in edgewise. Are they not listening to what I just said?
Or whatever. Instead, I go in and I correct it. I go in and I
redirect it. I go in and I do whatever action verb I can come up
with, because I always view it as a teaching moment. Sure, it's a
teaching moment where I can teach my audience how to communicate
with me.
11:40 - Anne (Host)
I love the redirection of it. Yeah, like you said, rather than
getting angry or stomping on someone's ego, which it really is a
lot of ego anyways, I know in the corporate world that's really
what it played out to be. It was a lot of ego and a lot of times,
if I was in the boardroom and I was the only female, or maybe one
of two females first of all, they always wanted me to take notes or
be the secretary. People would always say, well, yeah, you can be
the secretary.
12:06
You can be the secretary of the board and I'm like actually I'll be
the president.
12:10 - Lau (Co-host)
I like that.
12:11 - Anne (Host)
Right, and that's really how it worked. I was the president of a
board and ultimately, they wanted me initially to be the secretary,
and I said, well, yeah, no, no, I'm actually not a really good note
taker, so I redirected the energy to say, you know, I'm just
no.
12:26
I'm not fast. I'd love to be fast, but I'm not. I'm not fast at
all. I type with four fingers. That's great, I love that and that's
basically what happened. And so I love how you say to redirect it,
because, yeah, I mean I don't necessarily want to stomp on anybody
because, again, you take that risk of being looked upon as being
the difficult one, the difficult one, the angry one, the witchy
one, and honestly, you're darned if you do and you're darned if you
don't.
12:50
Sometimes with that, that's right. But I like how you say you don't
have any problems interrupting and redirecting. I think that's a
great tactic. It's a good thing.
12:57 - Lau (Co-host)
It's a good thing to learn how to do that. I also think another
option for you and again I try to look at it take a step back and
look at a strategy, a choice redefine the role. If someone says I
want you to play this role in this moment and I'm like I don't want
to play that role, or that's a typical role that they'd ask their
mother to play, right, I might say yes to that, and the reason I'd
say that yes to that is because I can do it. It's not a difficult
thing for me to do. I want to be helpful. But then I'm going to
redefine what the role is so the role does not become a passive
role of like, in your case, a no-take or a stereotypical role, or
get me a coffee, or I don't know whatever
13:34
that stereotypical thing is. I would want to play it as many of the
female leaders political female leaders in the world, where they
don't mind cooking for their colleagues, or maybe they'd get them a
coffee, but then they're going to tell them exactly what the
strategy is for the company or for the war or for the whatever. So
if you do become that omnidynamic kind of person I don't know if
you saw a Barbie you know the billion-dollar Barbie movie, right?
But Barbie was always known as, at least in our time, was like.
Barbie kept re-envisioning and redefining what a woman could be and
evolving.
14:12
And evolving, and that's why we really liked Barbie or loved
Barbie, because it wasn't just this one thing that you were
in.
14:18 - Intro (Announcement)
Absolutely.
14:19 - Lau (Co-host)
It was really kept going and still today even keeps going, and I
see it as that. I see it as I can make the choice to keep
redefining the role that others see me in.
14:30 - Anne (Host)
Yeah, and I love that. I love that so much, actually, and I think
that, as entrepreneurs, right, take on the role and then create
your own definition, or redefine the stereotypical definition Now,
in terms of being seen right, being seen as a leader, right, being
seen as an entrepreneurial leader. What sort of tips do you have
for that? Because I like to say, when you redefine the role, you
don't necessarily have to lead everyone, but you have to be seen as
competent, as being as competent as everyone else within your role,
right? Yes, so I am just as competent, if not more competent, as
the role of a demo producer or the role of my Angangusa voice
production company, as any other person, yes, I mean play to an
audience at all times, even if it's an imaginary audience yes, the
imaginary jury, so to speak, that I'm always a leader, whether
someone is there or not, and I'm alone.
15:29 - Lau (Co-host)
Love that I'm still a leader, or at least I perceive myself to be a
leader. Sure, I don't want to lose the qualities of the leadership
and the leader. I want to continue that role. I want to play it
every day, I want to manifest that role. So, in essence, it feels
at home to me, but it also keeps me practicing the role. It
practices how I would react, how I would behave, how I would make
problem-solving choices, how I would do all of these things.
Because I know and this is what keeps us up at night, right as
entrepreneurs is I know there's going to be difficulties and
they're never going to end, and so I have to be able to face with
courage and just say listen, I just am not always going to want
that or like it or feel comfortable with it, and sometimes I'm
going to be scared to death. Oh, yes, I have to feel the fear and
do it anyway. I have to practice it.
16:20 - Anne (Host)
Well, yeah, that's so wonderful, I mean, and that's just great
advice for entrepreneurship in general is face the fear. And I
think that, no matter what you're doing and just saying this, and
having been in the industry a long time and mostly being in roles
that were traditionally not female oriented, I had to, I think,
work extra hard to educate myself so that I could prove to myself,
first of all, that I could do it. And when I was able to do that, I
gained the confidence in order to be able to manifest further
progression and advancement. And again, like you said, you're the
leader, whether people are looking or not. And so and it is scary
my gosh I face fears every day, just as an entrepreneur, and
sometimes even more as a female, because I don't know necessarily
what I'm doing, when I'm defining a new role.
17:12
And so, therefore, I'm defining a new role. I'm going to educate
myself as much as I possibly can about everything that surrounds
that role. And if it's a role that hasn't been defined, then I need
to educate myself on everything that is around that role that can
help me to define it. And, of course, sometimes you just have to
manifest it and you just have to take a leap of faith and say here
it is, here is how I define it. And there you go and be confident
in that, and that's scary as sh**t.
17:44 - Lau (Co-host)
Law, and not only that, and as women, at least women from our
you're like the fifth friend of mine, colleague of mine that we
literally said the same exact thing over and over again the last
week. That is, we are from a generation of really hard work ethic.
We get up, we work, we do it, keep doing it. Forget about yourself,
just do it do it.
18:05
Please, please others, be likable, be amenable. You know all these
things which in essence is good. From a spiritual perspective it is
good, but from a business perspective it can be very harmful,
because when you do that, I want everybody to like me, law, I need
your thing. It then becomes about you rather than about them, about
the client. So I have to keep check of that all the time.
18:30
That's a fight I have too Pleaser, a very much a host type, and I
don't want to lose that quality, but I don't want it to take the
place of true grit and leadership and leadership of making sure
that what I'm saying and what I'm doing is not being done for the
wrong reason.
18:47 - Anne (Host)
Yeah, I totally agree with you. There's a lot to be said about
leadership and leadership qualities, and what does it take to be a
good leader? Yes, to define roles that haven't previously existed.
I think it takes definitely a lot of courage, and I think having
people on your team, no matter who they are, can be super helpful
in this, because it's a scary road, especially when you're doing
things for the first time and they've not been done. And so having
somebody to bounce off an idea to say, well, what do you think
about this, do you think?
19:17
And not worrying, that's tough. Not necessarily worrying so much
about what people will think will people like me? Especially
because, yeah, I think you and I I'm people pleasers and, of
course, I want people to like me and it really upsets me when
people don't, and that's just an ingrained part of my personality.
But I realized that if I want to be a leader and I want to break
new ground and sometimes I will do that and not get any credit for
it, and you know what that's okay, I have to figure out. Do I try
to spend all my energy trying to get credit for it? Not
necessarily, because for me, it's more about the education and the
challenge to myself and then, ultimately, I believe, or I want to
believe, that at some point people will recognize it, just because
I've proven things over and, over and over again.
Absolutely.
20:08 - Lau (Co-host)
And I think many of us, in many fields, can concur with that, that
feeling of like. I just said that, wait, I did that years ago. I
actually did that. And this person is, you know, they're acting as
if it's a first yes, and so I think that that is a generational
thing as well, because it's like it reminds me of the joke of like
when a younger generation gets married or they have children, they
oftentimes feel like they're the first generation raising children,
they're the first ones who understand how to be a good parent,
they're the first ones that. And then the joke is always like, you
know, by the third child, you can watch them. Yeah, it's fine, I
don't even know what I'm doing, it's just so the idea of like,
okay, I'll humor you, I'll allow you to think that you're the first
one because maybe that's the phase you're in, but the reality is is
we know it's never the first.
21:03
There's always so many people going through it in so many different
ways. It's just who's discovering it, who's observing it and who's
reporting on it.
21:12 - Anne (Host)
Oh, that's so true, isn't it Like right? It's so funny because
you're absolutely right, like we're all just trying to, we all just
want to be loved, don't I always say?
21:21 - Intro (Announcement)
that, like we all just want to be loved All of us.
21:23 - Anne (Host)
As people, we all want to be given the credit that we feel is due
to us, and sometimes it's not worth the effort If you've already
been there, done that kind of thing. It's not necessarily the
effort to bring it up, because sometimes that will look different
to different people. Right, it could look catty, and so for me I
try to just again. That's one of those it's mental games where you
try just to like okay, you know what. I've done, that educated
myself on this, and being angry or being bitter certainly doesn't
allow me the energy to progress forward from this point on, and so
it doesn't make sense to spend the energy on being bitter or being
angry but, simply just using that energy to educate myself and move
forward Yet again, to make myself the very best version of myself
and my business that I can be.
22:17
Yeah time.
22:18 - Lau (Co-host)
I really trust time. Time will teach all, time will definitely
teach all. And I think that it's hard to generalize because we're
also different in different cultures, different generations. But
there is one thing I do believe many females have in common, and
that's powerful, powerful instinct. And how we treat instinct. Is
it real for us? Do we pay attention to it? Do we listen to it?
Whether you think of it as a survival mechanism or you think of it
as a spiritual guide, I really do feel strongly. It's a compass for
us. Oh, gut instinct.
22:51 - Anne (Host)
Absolutely. I love my life. I've got instinct, I know.
22:54 - Lau (Co-host)
Yes, to know that something is right, something's wrong, something
doesn't feel good, something is unsafe. I do believe a lot of
female colleagues I have go very wrong when they don't listen to
their instinct or they no longer hear the voice.
23:08 - Anne (Host)
I think anybody. If they don't listen to their instinct, they don't
trust it. Yeah, I mean anybody, certainly Anybody certainly you
know what I mean.
23:15 - Lau (Co-host)
But there is that built in thing with women. I totally agree.
They're always looking out for the cubs. Even if they don't have
cubs, you know, your cub may be your client, yeah.
23:25 - Anne (Host)
Yeah, absolutely, Absolutely. That's so interesting that you say
that because I think I've always in my lifetime I've always run my
business and run my personal life by my instincts. I've always
trusted it and it's never failed me so over and over again. And I
think if you just trust it, just try it. If you're not used to
that, try it and see what happens. And ultimately it's kind of like
the first time you say no to a client who wants to not pay you what
you're worth, right, and you just learn that negotiation tactic
where you're like, yeah, that's great, I'm going to pass on this,
and you find that you'll have the time to get a client that will
pay you what you're worth and so that first no can be so powerful.
Very similar to just having that power as an
entrepreneur.
24:07 - Lau (Co-host)
And isn't it ironic too that we want people to hire us for our
voice, for our vocal delivery, but oftentimes we're not willing to
listen to our own voice.
24:19 - Anne (Host)
Yeah, so true.
24:20 - Lau (Co-host)
Isn't that ironic when you think about that. So true.
24:23 - Anne (Host)
So wise, very sage law, ooh, we like it Absolutely.
24:29
Good stuff, wow. So yeah, entrepreneurs, bosses, you've got this
and we've got you. So, guys, really reach out to us, let us know
what your struggles have been and how you've overcome them. We'd
really love to hear that Also. Simple mission, big impact 100
voices one hour, $10,000. Guess what? Four times a year, visit
100voiceswhocareorg to learn more and to join us. Big shout out to
our sponsor, ipdtl. You too can connect and network, like bosses
and strong, powerful female entrepreneurs such as Law and myself.
You guys have an amazing week and we'll see you next week. See you
next week.
25:12
Awesome Bye.
25:15 - Intro (Announcement)
Join us next week for another edition of VO Boss with your host,
ann Gangusa, and take your business to the next level. Sign up for
our mailing list at vobosscom and receive exclusive content,
industry revolutionizing tips and strategies and new ways to rock
your business like a boss. Redistribution with permission. Coast to
coast connectivity via IPDTL hey Law.
25:43 - Anne (Host)
Guess what time of year it is.
25:46 - Lau (Co-host)
What time of year is it Ann?
25:48 - Anne (Host)
Time for the audition demolition holiday Holiday. We're very jolly,
so I can't wait for this edition of the holiday edition of the
audition demolition Guys get your auditions in Live shows on
December 14th and we've got some great scripts. Of course, they are
holiday themes, so you guys are going to have a ton of fun. There
is cash, there is swag, there are prizes. You guys get in on the
fun, get in on the learning. It's only seven. How much is it? Law
Shit? It's only oh. You don't need to say the price, do you? Well,
I want to say that it's like. It's like it's the best gift. All
right, let's try that again.