Jul 7, 2020
Anne and Pamela continue their Content Marketing series, discussing the importance of email databases and building lists to distribute content. Find out the importance of providing valuable deliverables and content to your audience and how it can help grow your business.
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Jun 30, 2020
Anne and Pamela discuss Black Lives Matter and the impact of "Taking a Stand" as a business. The Bosses discuss the role of values, morals, and beliefs, and how they can be woven into a brand message. This moment in time is an opportunity to educate and grow. Look inward and decide how you, and your business, will...
Jun 23, 2020
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Jun 16, 2020
Join Anne and Pam as they continue their series on content marketing. This week, the bosses discuss the four stages of the buyer journey: unawareness, awareness, consideration, and evaluation. Learn about the journey a buyer goes on from not knowing they have a problem, to choosing YOU as voice talent to solve that...
Jun 9, 2020
Pamela Muldoon, Content Strategist, joins host Anne Ganguzza for another episode of VO Boss! Today’s topic: Understanding Your Buyer. Learn what a Buyer Persona is and why developing them for your marketing is critical for developing successful target market content. Learn some key questions and areas to consider...